Maruti Swift SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 6304

SWOT Analysis of Maruti Swift with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Swift

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

You’re the Fuel


Small luxury car which is suited for the urban nuclear family

Maruti Swift STP


People who prefer value for money compact cars

Target Group

Middle class and upper-middle class


A car which is powered by the person driving the car

Maruti Swift SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Swift :

1.One of the most popular compact cars in Indian market

2.Good advertising and high brand visibility
3.Diesel and petrol variants available
4.Colors, features, mileage and low maintenance are its special features
5.Safety and good car control


1.Limited market share in intensely competitive hatchback segment


1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Swift Competition


Below are the 8 main Maruti Swift competitors :

1.Hyundai i20

2.Maruti Zen Estilo

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto
8.Maruti 800

The brandguide table above concludes the Maruti Swift SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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