Maruti Swift SWOT Analysis, Competitors & USP

Maruti Swift

Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

You’re the Fuel

USP

Small luxury car which is suited for the urban nuclear family

Maruti Swift STP

Segment

People who prefer value for money compact cars

Target Group

Middle class and upper-middle class

Positioning

A car which is powered by the person driving the car

Maruti Swift SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Swift. Strengths are:

1.One of the most popular compact cars in Indian market

2.Good advertising and high brand visibility
3.Diesel and petrol variants available
4.Colors, features, mileage and low maintenance are its special features
5.Safety and good car control

Weaknesses

Here are the weaknesses in the Maruti Swift SWOT Analysis:

1.Limited market share in intensely competitive hatchback segment

Opportunities

Following are the Opportunities in Maruti Swift SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence

Threats

The threats in the SWOT Analysis of Maruti Swift are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Swift Competition

Competitors

Below are the top 8 Maruti Swift competitors:

1.Hyundai i20

2.Maruti Zen Estilo

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto
8.Maruti 800