Maruti Swift SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 6304
Advertisements

SWOT Analysis of Maruti Swift with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Swift

Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

You’re the Fuel

USP

Small luxury car which is suited for the urban nuclear family

Maruti Swift STP

Segment

People who prefer value for money compact cars

Target Group

Middle class and upper-middle class

Positioning

A car which is powered by the person driving the car

Maruti Swift SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Swift :

1.One of the most popular compact cars in Indian market

2.Good advertising and high brand visibility
3.Diesel and petrol variants available
4.Colors, features, mileage and low maintenance are its special features
5.Safety and good car control

Weaknesses

1.Limited market share in intensely competitive hatchback segment

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Swift Competition

Competitors

Below are the 8 main Maruti Swift competitors :

1.Hyundai i20

2.Maruti Zen Estilo

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto
8.Maruti 800


The brandguide table above concludes the Maruti Swift SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Maruti Swift. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: