Maruti Swift SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 7134

SWOT analysis of Maruti Swift analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Swift SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Swift to benchmark its business & performance as compared to the competitors and industry. Maruti Swift is one of the leading brands in the automobiles sector. The table below also lists the top Maruti Swift competitors and elaborates Maruti Swift market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maruti Swift SWOT, Competitors, Marketing STP & Brand analysis Table
Maruti Swift Brand Analysis
Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

You’re the Fuel


Small luxury car which is suited for the urban nuclear family

Maruti Swift STP

People who prefer value for money compact cars

Target Group

Middle class and upper-middle class


A car which is powered by the person driving the car

Maruti Swift SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Swift. Strengths are:

1.One of the most popular compact cars in Indian market

2.Good advertising and high brand visibility
3.Diesel and petrol variants available
4.Colors, features, mileage and low maintenance are its special features
5.Safety and good car control


Here are the weaknesses in the Maruti Swift SWOT Analysis:

1.Limited market share in intensely competitive hatchback segment


Following are the Opportunities in Maruti Swift SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence


The threats in the SWOT Analysis of Maruti Swift are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Swift Competition

Below are the top 8 Maruti Swift competitors:

1.Hyundai i20

2.Maruti Zen Estilo

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto
8.Maruti 800

The brandguide table above concludes the Maruti Swift SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Swift. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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