Maruti Swift SWOT Analysis, Competitors, STP & USP
SWOT analysis of Maruti Swift analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Swift SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maruti Swift to benchmark its business & performance as compared to the competitors and industry. Maruti Swift is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Swift competitors and includes Maruti Swift target market, segmentation, positioning & Unique Selling Proposition (USP).
| Maruti Swift Brand Analysis | |
|---|---|
| Parent Company |
Maruti Udyog Limited MUL |
| Category |
Hatchback |
| Sector | |
| Tagline/ Slogan |
You’re the Fuel |
| USP |
Small luxury car which is suited for the urban nuclear family |
| Maruti Swift STP | |
| Maruti Swift Segmentation |
People who prefer value for money compact cars |
| Maruti Swift Target Market |
Middle class and upper-middle class |
| Maruti Swift Positioning |
A car which is powered by the person driving the car |
| Maruti Swift SWOT Analysis | |
| Maruti Swift Strengths |
Below are the Strengths in the SWOT Analysis of Maruti Swift: 1.One of the most popular compact cars in Indian market 2.Good advertising and high brand visibility |
| Maruti Swift Weaknesses |
Here are the weaknesses in the Maruti Swift SWOT Analysis: 1.Limited market share in intensely competitive hatchback segment |
| Maruti Swift Opportunities |
Following are the Opportunities in Maruti Swift SWOT Analysis: 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence |
| Maruti Swift Threats |
The threats in the SWOT Analysis of Maruti Swift are as mentioned: 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
| Maruti Swift Competition | |
| Competitors |
Below are the top 8 Maruti Swift competitors: 3.Chevrolet Beat |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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