SWOT analysis of Maruti Swift analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Swift SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maruti Swift to benchmark its business & performance as compared to the competitors and industry. Maruti Swift is one of the leading brands in the automobiles sector. The table below also lists the top Maruti Swift competitors and elaborates Maruti Swift market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Maruti Swift Brand Analysis | |
|---|---|
| Parent Company |
Maruti Udyog Limited MUL |
| Category |
Hatchback |
| Sector | |
| Tagline/ Slogan |
You’re the Fuel |
| USP |
Small luxury car which is suited for the urban nuclear family |
| Maruti Swift STP | |
| Segment |
People who prefer value for money compact cars |
| Target Group |
Middle class and upper-middle class |
| Positioning |
A car which is powered by the person driving the car |
| Maruti Swift SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Swift. Strengths are: 1.One of the most popular compact cars in Indian market 2.Good advertising and high brand visibility |
| Weaknesses |
Here are the weaknesses in the Maruti Swift SWOT Analysis: 1.Limited market share in intensely competitive hatchback segment |
| Opportunities |
Following are the Opportunities in Maruti Swift SWOT Analysis: 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence |
| Threats |
The threats in the SWOT Analysis of Maruti Swift are as mentioned: 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
| Maruti Swift Competition | |
| Competitors |
Below are the top 8 Maruti Swift competitors: 3.Chevrolet Beat |
The brandguide table above concludes the Maruti Swift SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Swift. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Business Content
Top Companies Lists
All Sections on MBASkool
