Maruti Swift SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maruti Swift analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Swift SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Swift to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maruti Swift is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Swift competitors and includes Maruti Swift target market, segmentation, positioning & Unique Selling Proposition (USP).

Maruti Swift SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maruti Swift Brand Analysis
Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

You’re the Fuel

USP

Small luxury car which is suited for the urban nuclear family

Maruti Swift STP
Maruti Swift Segmentation

People who prefer value for money compact cars

Maruti Swift Target Market

Middle class and upper-middle class

Maruti Swift Positioning

A car which is powered by the person driving the car

Maruti Swift SWOT Analysis
Maruti Swift Strengths

Below are the Strengths in the SWOT Analysis of Maruti Swift:

1.One of the most popular compact cars in Indian market

2.Good advertising and high brand visibility
3.Diesel and petrol variants available
4.Colors, features, mileage and low maintenance are its special features
5.Safety and good car control

Maruti Swift Weaknesses

Here are the weaknesses in the Maruti Swift SWOT Analysis:

1.Limited market share in intensely competitive hatchback segment

Maruti Swift Opportunities

Following are the Opportunities in Maruti Swift SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence

Maruti Swift Threats

The threats in the SWOT Analysis of Maruti Swift are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Swift Competition
Competitors

Below are the top 8 Maruti Swift competitors:

1.Hyundai i20

2.Maruti Zen Estilo

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto
8.Maruti 800


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Swift. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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