SWOT Analysis of Maruti Swift with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Maruti Swift |
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Parent Company |
Maruti Udyog Limited MUL |
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Category |
Hatchback |
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Sector |
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Tagline/ Slogan |
You’re the Fuel |
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USP |
Small luxury car which is suited for the urban nuclear family |
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Maruti Swift STP |
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Segment |
People who prefer value for money compact cars |
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Target Group |
Middle class and upper-middle class |
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Positioning |
A car which is powered by the person driving the car |
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Maruti Swift SWOT Analysis |
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Strengths |
1.One of the most popular compact cars in Indian market 2.Good advertising and high brand visibility |
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Weaknesses |
1.Limited market share in intensely competitive hatchback segment |
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Opportunities |
1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence |
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Threats |
1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
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Maruti Swift Competition |
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Competitors |
3.Chevrolet Beat |
The brandguide table above concludes the Maruti Swift SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Maruti Swift. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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