Mercedes Benz E Class SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 7812
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SWOT analysis of Mercedes Benz E Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mercedes Benz E Class is one of the leading brands in the automobiles sector. The table below also lists the top Mercedes Benz E Class competitors and elaborates Mercedes Benz E Class segmentation, targeting, positioning & USP.

Mercedes Benz E Class

Parent Company

Mercedes Benz and Daimler

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Engineered around you; Object of desire; Never goes with the flow- defines it

USP

The most popular car under the Mercedes Benz brand name

Mercedes Benz E Class STP

Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

Mercedes Benz E- class is car which people desire as it is a luxurious engineering marvel

Mercedes Benz E Class SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercedes Benz E Class. Strengths are:

1.Available as saloon, Coupe and Cabriolet
2. Mercedes-Benz also offers special-purpose vehicles (e.g. police or ambulance modifications) from the factory
3.Due to its size and durability, it is served as taxis in European market
4.Over 1.5 million Mercedes E-class have been sold globally including over total of 1,270,000 sedans and 230,000 wagons
5.It is a world leader in quality, luxury automobile segment

6.Excellent advertising and strong brand equity
7.Exceptional service quality, an industry landmark

Weaknesses

Here are the weaknesses in the Mercedes Benz E Class SWOT Analysis:

1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage

Opportunities

Following are the Opportunities in Mercedes Benz E Class SWOT Analysis:

1.Fast growing luxury automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Threats

The threats in the SWOT Analysis of Mercedes Benz E Class are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices
3.Improvement in public transport

Mercedes Benz E Class Competition

Competitors

Below are the top 5 Mercedes Benz E Class competitors:

1.BMW 3 Series
2.Audi A4
3.Honda Accord
4.Skoda Superb
5.Volkswagen Passat


The brandguide table above concludes the Mercedes Benz E Class SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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