Mercedes Benz S Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mercedes Benz S Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz S Class SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz S Class to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mercedes Benz S Class is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mercedes Benz S Class competitors and includes Mercedes Benz S Class target market, segmentation, positioning & Unique Selling Proposition (USP).

Mercedes Benz S Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mercedes Benz S Class Brand Analysis
Parent Company

Mercedes Benz and Daimler

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Be ahead; Masterpiece; In a class of its own

USP

Luxury saloon model with excellent performance and

Mercedes Benz S Class STP
Mercedes Benz S Class Segmentation

People who want to drive luxury cars

Mercedes Benz S Class Target Market

Upper rich class businessmen who want cars as a status symbol

Mercedes Benz S Class Positioning

A unique luxury masterpiece car which will always keep you ahead

Mercedes Benz S Class SWOT Analysis
Mercedes Benz S Class Strengths

Below are the Strengths in the SWOT Analysis of Mercedes Benz S Class:

1. Over 2.7 million S-Class vehicles have been produced
2.High brand equity as one of the finest and strongest brands
3.S-class has the company's latest innovations, including drive-train technologies, interior features, and safety systems
4.Driver-less S-class concept car was introduced
5. Exceptional service quality, an industry landmark
6.Mercedes Benz is one of the most popular brand names in the world

7.It is a world leader in quality, luxury automobile segment

Mercedes Benz S Class Weaknesses

Here are the weaknesses in the Mercedes Benz S Class SWOT Analysis:

1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage
3.Very expensive spare parts

Mercedes Benz S Class Opportunities

Following are the Opportunities in Mercedes Benz S Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Mercedes Benz S Class Threats

The threats in the SWOT Analysis of Mercedes Benz S Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mercedes Benz S Class Competition
Competitors

Below are the top 5 Mercedes Benz S Class competitors:

1.BMW 5 series

2.Audi A6
3.Honda Accord
4.Skoda Superb
5.Volkswagen Passat


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercedes Benz S Class. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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