Mercedes Benz S Class SWOT Analysis, Competitors & USP

Mercedes Benz S Class

Parent Company

Mercedes Benz and Daimler

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Be ahead; Masterpiece; In a class of its own

USP

Luxury saloon model with excellent performance and

Mercedes Benz S Class STP

Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

A unique luxury masterpiece car which will always keep you ahead

Mercedes Benz S Class SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercedes Benz S Class. Strengths are:

1. Over 2.7 million S-Class vehicles have been produced
2.High brand equity as one of the finest and strongest brands
3.S-class has the company's latest innovations, including drive-train technologies, interior features, and safety systems
4.Driver-less S-class concept car was introduced
5. Exceptional service quality, an industry landmark
6.Mercedes Benz is one of the most popular brand names in the world

7.It is a world leader in quality, luxury automobile segment

Weaknesses

Here are the weaknesses in the Mercedes Benz S Class SWOT Analysis:

1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage
3.Very expensive spare parts

Opportunities

Following are the Opportunities in Mercedes Benz S Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Threats

The threats in the SWOT Analysis of Mercedes Benz S Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mercedes Benz S Class Competition

Competitors

Below are the top 5 Mercedes Benz S Class competitors:

1.BMW 5 series

2.Audi A6
3.Honda Accord
4.Skoda Superb
5.Volkswagen Passat