Mercedes Benz S Class SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mercedes Benz S Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz S Class SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz S Class to benchmark its business & performance as compared to the competitors and industry. Mercedes Benz S Class is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mercedes Benz S Class competitors and includes Mercedes Benz S Class target market, segmentation, positioning & Unique Selling Proposition (USP).

Mercedes Benz S Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mercedes Benz S Class Brand Analysis
Parent Company

Mercedes Benz and Daimler





Tagline/ Slogan

Be ahead; Masterpiece; In a class of its own


Luxury saloon model with excellent performance and

Mercedes Benz S Class STP
Mercedes Benz S Class Segmentation

People who want to drive luxury cars

Mercedes Benz S Class Target Market

Upper rich class businessmen who want cars as a status symbol

Mercedes Benz S Class Positioning

A unique luxury masterpiece car which will always keep you ahead

Mercedes Benz S Class SWOT Analysis
Mercedes Benz S Class Strengths

Below are the Strengths in the SWOT Analysis of Mercedes Benz S Class:

1. Over 2.7 million S-Class vehicles have been produced
2.High brand equity as one of the finest and strongest brands
3.S-class has the company's latest innovations, including drive-train technologies, interior features, and safety systems
4.Driver-less S-class concept car was introduced
5. Exceptional service quality, an industry landmark
6.Mercedes Benz is one of the most popular brand names in the world

7.It is a world leader in quality, luxury automobile segment

Mercedes Benz S Class Weaknesses

Here are the weaknesses in the Mercedes Benz S Class SWOT Analysis:

1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage
3.Very expensive spare parts

Mercedes Benz S Class Opportunities

Following are the Opportunities in Mercedes Benz S Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Mercedes Benz S Class Threats

The threats in the SWOT Analysis of Mercedes Benz S Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mercedes Benz S Class Competition

Below are the top 5 Mercedes Benz S Class competitors:

1.BMW 5 series

2.Audi A6
3.Honda Accord
4.Skoda Superb
5.Volkswagen Passat

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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