Mercedes Benz S Class SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of Mercedes Benz S Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz S Class SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz S Class to benchmark its business & performance as compared to the competitors and industry. Mercedes Benz S Class is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mercedes Benz S Class competitors and includes Mercedes Benz S Class target market, segmentation, positioning & Unique Selling Proposition (USP).
Mercedes Benz S Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Luxury saloon model with excellent performance and
Mercedes Benz S Class STP
Mercedes Benz S Class Segmentation
People who want to drive luxury cars
Mercedes Benz S Class Target Market
Upper rich class businessmen who want cars as a status symbol
Mercedes Benz S Class Positioning
A unique luxury masterpiece car which will always keep you ahead
Mercedes Benz S Class SWOT Analysis
Mercedes Benz S Class Strengths
Below are the Strengths in the SWOT Analysis of Mercedes Benz S Class:
1. Over 2.7 million S-Class vehicles have been produced 2.High brand equity as one of the finest and strongest brands 3.S-class has the company's latest innovations, including drive-train technologies, interior features, and safety systems 4.Driver-less S-class concept car was introduced 5. Exceptional service quality, an industry landmark 6.Mercedes Benz is one of the most popular brand names in the world
7.It is a world leader in quality, luxury automobile segment
Mercedes Benz S Class Weaknesses
Here are the weaknesses in the Mercedes Benz S Class SWOT Analysis:
1.Mercedes Benz is an expensive car, thus has a limited target group 2.High maintenance cost and less mileage 3.Very expensive spare parts
Mercedes Benz S Class Opportunities
Following are the Opportunities in Mercedes Benz S Class SWOT Analysis:
1.Fast growing luxury automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence to tap markets in India, China and other emerging economies
Mercedes Benz S Class Threats
The threats in the SWOT Analysis of Mercedes Benz S Class are as mentioned:
2.Government regulations and increasing fuel prices
3.Improvement in public transport
Mercedes Benz S Class Competition
Below are the top 5 Mercedes Benz S Class competitors:
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