Mercedes Benz GL Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mercedes Benz GL Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz GL Class SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz GL Class to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mercedes Benz GL Class is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mercedes Benz GL Class competitors and includes Mercedes Benz GL Class target market, segmentation, positioning & Unique Selling Proposition (USP).

Mercedes Benz GL Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mercedes Benz GL Class Brand Analysis
Parent Company

Mercedes Benz and Daimler





Tagline/ Slogan

Off road driving with on road feel


Luxury four-wheel drive Mercedes Benz SUV

Mercedes Benz GL Class STP
Mercedes Benz GL Class Segmentation

People who want to drive luxury cars

Mercedes Benz GL Class Target Market

Upper rich class businessmen who want cars as a status symbol

Mercedes Benz GL Class Positioning

A powerful luxury SUV from Mercedes Benz with gives a on road feel even on tough terrains

Mercedes Benz GL Class SWOT Analysis
Mercedes Benz GL Class Strengths

Below are the Strengths in the SWOT Analysis of Mercedes Benz GL Class:

1.Mercedes Benz GL class was awarded the best sports utility vehicle in its category

2.It is a world leader in quality, luxury automobile segment

3.Strong brand equity of Mercedes brand with high power four wheel drive performance

Mercedes Benz GL Class Weaknesses

Here are the weaknesses in the Mercedes Benz GL Class SWOT Analysis:

1.Mercedes Benz GL customers had issues with electrical system, parktronic, keyless remote etc

2.High maintenance cost and less mileage
3.High fuel consumption makes it expensive
4.Sales were very less as compared to other brands

Mercedes Benz GL Class Opportunities

Following are the Opportunities in Mercedes Benz GL Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies
4.Hybrid and eco friendly models

Mercedes Benz GL Class Threats

The threats in the SWOT Analysis of Mercedes Benz GL Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport
4.SUV’s consume lot of fuel and are hence losing interest

Mercedes Benz GL Class Competition

Below are the top 5 Mercedes Benz GL Class competitors:

1.BMW X5

2.Porsche Cayenne
3.Toyota Fortuner
4.Ford Endevour
5.Audi Q7

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercedes Benz GL Class. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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