Mercedes Benz C Class SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 7509

SWOT Analysis of Mercedes Benz C Class with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercedes Benz C Class

Parent Company

Mercedes Benz and Daimler





Tagline/ Slogan

Experience a car like no other; Technology of seduction


Variants ranging from executive price range to ultra-premium versions

Mercedes Benz C Class STP


People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol


A perfect luxury car which gives an unmatched driving experience

Mercedes Benz C Class SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercedes Benz C Class :

1.Awarded best luxury car and Executive car by major brands across the world
2.Has sold more than 300,000 models
3.Compact executive car with high performance, safety features, highest crash testing ratings
4.Mercedes Benz is one of the most popular brand names in the world

5.It is a world leader in quality, luxury automobile segment


1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage


1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mercedes Benz C Class Competition


Below are the 3 main Mercedes Benz C Class competitors :

1.BMW 7 series

2.Audi A8
3.Porsche 911

The brandguide table above concludes the Mercedes Benz C Class SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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