Mercedes Benz C Class SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 5914

SWOT Analysis of Mercedes Benz C Class with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercedes Benz C Class

Parent Company

Mercedes Benz and Daimler





Tagline/ Slogan

Experience a car like no other; Technology of seduction


Variants ranging from executive price range to ultra-premium versions



People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol


A perfect luxury car which gives an unmatched driving experience

SWOT Analysis


1.Awarded best luxury car and Executive car by major brands across the world
2.Has sold more than 300,000 models
3.Compact executive car with high performance, safety features, highest crash testing ratings
4.Mercedes Benz is one of the most popular brand names in the world

5.It is a world leader in quality, luxury automobile segment


1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage


1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport



1.BMW 7 series

2.Audi A8
3.Porsche 911

The table above concludes the Mercedes Benz C Class SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Mercedes Benz C Class. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: