SWOT analysis of Mercedes Benz M Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mercedes Benz M Class is one of the leading brands in the automobiles sector. The table below also lists the top Mercedes Benz M Class competitors and elaborates Mercedes Benz M Class segmentation, targeting, positioning & USP.
|
Mercedes Benz M Class |
|
|
Parent Company |
Mercedes Benz and Daimler |
|
Category |
SUV |
|
Sector |
|
|
Tagline/ Slogan |
Refined Power; From everyday driving to adventure |
|
USP |
One of the most popular SUV’s globally |
|
Mercedes Benz M Class STP |
|
|
Segment |
People who want to drive luxury cars |
|
Target Group |
Upper rich class businessmen who want cars as a status symbol |
|
Positioning |
A Mercedes Benz SUV which redefines the meaning of power |
|
Mercedes Benz M Class SWOT Analysis |
|
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercedes Benz M Class. Strengths are: 1.Innovative features like New features in the 2006 M-Class include the 7G-Tronic seven-speed automatic transmission, optional Active Curve-Illuminating Bi-Xenon headlights which "steer" in the path of the vehicle 3.It is a world leader in quality, luxury automobile segment 4.Excellent power, comfort, design and safety features |
|
Weaknesses |
Here are the weaknesses in the Mercedes Benz M Class SWOT Analysis: 1. From 1998 to 2003 models, ML-320 is known to have problems with their window switch |
|
Opportunities |
Following are the Opportunities in Mercedes Benz M Class SWOT Analysis: 1.Fast growing luxury automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence to tap markets in India, China and other emerging economies |
|
Threats |
The threats in the SWOT Analysis of Mercedes Benz M Class are as mentioned: 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
|
Mercedes Benz M Class Competition |
|
|
Competitors |
Below are the top 5 Mercedes Benz M Class competitors: 1.BMW X5 2.Porsche Cayenne |
The brandguide table above concludes the Mercedes Benz M Class SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Mercedes Benz M Class. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists
All Sections on MBASkool
Write for Us!
