SWOT analysis of Mercedes Benz M Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz M Class SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz M Class to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mercedes Benz M Class is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mercedes Benz M Class competitors and includes Mercedes Benz M Class target market, segmentation, positioning & Unique Selling Proposition (USP).
| Mercedes Benz M Class Brand Analysis | |
|---|---|
| Parent Company |
Mercedes Benz and Daimler |
| Category |
SUV |
| Sector | |
| Tagline/ Slogan |
Refined Power; From everyday driving to adventure |
| USP |
One of the most popular SUV’s globally |
| Mercedes Benz M Class STP | |
| Mercedes Benz M Class Segmentation |
People who want to drive luxury cars |
| Mercedes Benz M Class Target Market |
Upper rich class businessmen who want cars as a status symbol |
| Mercedes Benz M Class Positioning |
A Mercedes Benz SUV which redefines the meaning of power |
| Mercedes Benz M Class SWOT Analysis | |
| Mercedes Benz M Class Strengths |
Below are the Strengths in the SWOT Analysis of Mercedes Benz M Class: 1.Innovative features like New features in the 2006 M-Class include the 7G-Tronic seven-speed automatic transmission, optional Active Curve-Illuminating Bi-Xenon headlights which "steer" in the path of the vehicle 3.It is a world leader in quality, luxury automobile segment 4.Excellent power, comfort, design and safety features |
| Mercedes Benz M Class Weaknesses |
Here are the weaknesses in the Mercedes Benz M Class SWOT Analysis: 1. From 1998 to 2003 models, ML-320 is known to have problems with their window switch |
| Mercedes Benz M Class Opportunities |
Following are the Opportunities in Mercedes Benz M Class SWOT Analysis: 1.Fast growing luxury automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence to tap markets in India, China and other emerging economies |
| Mercedes Benz M Class Threats |
The threats in the SWOT Analysis of Mercedes Benz M Class are as mentioned: 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
| Mercedes Benz M Class Competition | |
| Competitors |
Below are the top 5 Mercedes Benz M Class competitors: 1.BMW X5 2.Porsche Cayenne |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercedes Benz M Class. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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