Mercedes Benz M Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mercedes Benz M Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz M Class SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz M Class to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mercedes Benz M Class is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mercedes Benz M Class competitors and includes Mercedes Benz M Class target market, segmentation, positioning & Unique Selling Proposition (USP).

Mercedes Benz M Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mercedes Benz M Class Brand Analysis
Parent Company

Mercedes Benz and Daimler

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Refined Power; From everyday driving to adventure

USP

One of the most popular SUV’s globally

Mercedes Benz M Class STP
Mercedes Benz M Class Segmentation

People who want to drive luxury cars

Mercedes Benz M Class Target Market

Upper rich class businessmen who want cars as a status symbol

Mercedes Benz M Class Positioning

A Mercedes Benz SUV which redefines the meaning of power

Mercedes Benz M Class SWOT Analysis
Mercedes Benz M Class Strengths

Below are the Strengths in the SWOT Analysis of Mercedes Benz M Class:

1.Innovative features like New features in the 2006 M-Class include the 7G-Tronic seven-speed automatic transmission, optional Active Curve-Illuminating Bi-Xenon headlights which "steer" in the path of the vehicle
2.Mercedes Benz is one of the most popular brand names in the world with excellent sales in Germany and US

3.It is a world leader in quality, luxury automobile segment

4.Excellent power, comfort, design and safety features
5. M-Class was the first luxury SUV to feature stability control, a system designed to detect loss of control and instantaneously intervene with selective braking

Mercedes Benz M Class Weaknesses

Here are the weaknesses in the Mercedes Benz M Class SWOT Analysis:

1. From 1998 to 2003 models, ML-320 is known to have problems with their window switch
2.High maintenance cost and less mileage
3.Spare parts are very costly and limited target group

Mercedes Benz M Class Opportunities

Following are the Opportunities in Mercedes Benz M Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Mercedes Benz M Class Threats

The threats in the SWOT Analysis of Mercedes Benz M Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport
4.SUV’s consume lot of fuel and are hence losing interest

Mercedes Benz M Class Competition
Competitors

Below are the top 5 Mercedes Benz M Class competitors:

1.BMW X5

2.Porsche Cayenne
3.Toyota Fortuner
4.Ford Endeavour
5.Audi Q5


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercedes Benz M Class. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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