Mercedes Benz M Class SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4567
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SWOT analysis of Mercedes Benz M Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mercedes Benz M Class is one of the leading brands in the automobiles sector. The table below also lists the top Mercedes Benz M Class competitors and elaborates Mercedes Benz M Class segmentation, targeting, positioning & USP.

Mercedes Benz M Class

Parent Company

Mercedes Benz and Daimler

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Refined Power; From everyday driving to adventure

USP

One of the most popular SUV’s globally

Mercedes Benz M Class STP

Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

A Mercedes Benz SUV which redefines the meaning of power

Mercedes Benz M Class SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercedes Benz M Class. Strengths are:

1.Innovative features like New features in the 2006 M-Class include the 7G-Tronic seven-speed automatic transmission, optional Active Curve-Illuminating Bi-Xenon headlights which "steer" in the path of the vehicle
2.Mercedes Benz is one of the most popular brand names in the world with excellent sales in Germany and US

3.It is a world leader in quality, luxury automobile segment

4.Excellent power, comfort, design and safety features
5. M-Class was the first luxury SUV to feature stability control, a system designed to detect loss of control and instantaneously intervene with selective braking

Weaknesses

Here are the weaknesses in the Mercedes Benz M Class SWOT Analysis:

1. From 1998 to 2003 models, ML-320 is known to have problems with their window switch
2.High maintenance cost and less mileage
3.Spare parts are very costly and limited target group

Opportunities

Following are the Opportunities in Mercedes Benz M Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Threats

The threats in the SWOT Analysis of Mercedes Benz M Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport
4.SUV’s consume lot of fuel and are hence losing interest

Mercedes Benz M Class Competition

Competitors

Below are the top 5 Mercedes Benz M Class competitors:

1.BMW X5

2.Porsche Cayenne
3.Toyota Fortuner
4.Ford Endeavour
5.Audi Q5


The brandguide table above concludes the Mercedes Benz M Class SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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