Mercedes Benz M Class SWOT Analysis, Competitors, STP & USP
SWOT analysis of Mercedes Benz M Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz M Class SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz M Class to benchmark its business & performance as compared to the competitors and industry. Mercedes Benz M Class is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mercedes Benz M Class competitors and includes Mercedes Benz M Class target market, segmentation, positioning & Unique Selling Proposition (USP).
| Mercedes Benz M Class Brand Analysis | |
|---|---|
| Parent Company |
Mercedes Benz and Daimler |
| Category |
SUV |
| Sector | |
| Tagline/ Slogan |
Refined Power; From everyday driving to adventure |
| USP |
One of the most popular SUV’s globally |
| Mercedes Benz M Class STP | |
| Mercedes Benz M Class Segmentation |
People who want to drive luxury cars |
| Mercedes Benz M Class Target Market |
Upper rich class businessmen who want cars as a status symbol |
| Mercedes Benz M Class Positioning |
A Mercedes Benz SUV which redefines the meaning of power |
| Mercedes Benz M Class SWOT Analysis | |
| Mercedes Benz M Class Strengths |
Below are the Strengths in the SWOT Analysis of Mercedes Benz M Class: 1.Innovative features like New features in the 2006 M-Class include the 7G-Tronic seven-speed automatic transmission, optional Active Curve-Illuminating Bi-Xenon headlights which "steer" in the path of the vehicle 3.It is a world leader in quality, luxury automobile segment 4.Excellent power, comfort, design and safety features |
| Mercedes Benz M Class Weaknesses |
Here are the weaknesses in the Mercedes Benz M Class SWOT Analysis: 1. From 1998 to 2003 models, ML-320 is known to have problems with their window switch |
| Mercedes Benz M Class Opportunities |
Following are the Opportunities in Mercedes Benz M Class SWOT Analysis: 1.Fast growing luxury automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence to tap markets in India, China and other emerging economies |
| Mercedes Benz M Class Threats |
The threats in the SWOT Analysis of Mercedes Benz M Class are as mentioned: 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
| Mercedes Benz M Class Competition | |
| Competitors |
Below are the top 5 Mercedes Benz M Class competitors: 1.BMW X5 2.Porsche Cayenne |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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