Mercedes Benz SL Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mercedes Benz SL Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz SL Class SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz SL Class to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mercedes Benz SL Class is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mercedes Benz SL Class competitors and includes Mercedes Benz SL Class target market, segmentation, positioning & Unique Selling Proposition (USP).

Mercedes Benz SL Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mercedes Benz SL Class Brand Analysis
Parent Company

Mercedes Benz and Daimler





Tagline/ Slogan

The legendary sports car


7 gear electronic transmission which gives high power and top speed of 249kmph

Mercedes Benz SL Class STP
Mercedes Benz SL Class Segmentation

People who want to drive luxury cars

Mercedes Benz SL Class Target Market

Upper rich class businessmen who want cars as a status symbol

Mercedes Benz SL Class Positioning

The fast exclusive sports car from Mercedes Benz

Mercedes Benz SL Class SWOT Analysis
Mercedes Benz SL Class Strengths

Below are the Strengths in the SWOT Analysis of Mercedes Benz SL Class:

1.International celebrity brand ambassadors
2.Mercedes Benz convertible sports car
3. 0 to100 km/h in just 6.2 seconds with 7G tronic engine and a top speed of 249kmph
4.Has won accolades like ‘Most Technologically Advanced Car of the Year’ and ‘Best Designed Car of the Year’
5.Mercedes Benz is one of the most popular brand names in the world

6.It is a world leader in quality, luxury automobile segment

Mercedes Benz SL Class Weaknesses

Here are the weaknesses in the Mercedes Benz SL Class SWOT Analysis:

1.Mercedes Benz is an expensive car, thus has a limited target group

2.High maintenance cost and less mileage

3.Needs good road for premium performance

Mercedes Benz SL Class Opportunities

Following are the Opportunities in Mercedes Benz SL Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Mercedes Benz SL Class Threats

The threats in the SWOT Analysis of Mercedes Benz SL Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mercedes Benz SL Class Competition

Below are the top 7 Mercedes Benz SL Class competitors:

1.BMW 7 series
2.Porsche Boxster
3.Porsche 911
6.BMW M series
7.Audi R8

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercedes Benz SL Class. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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