Mercedes Benz SL Class SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 6802

SWOT analysis of Mercedes Benz SL Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz SL Class SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz SL Class to benchmark its business & performance as compared to the competitors and industry. Mercedes Benz SL Class is one of the leading brands in the automobiles sector. The table below also lists the top Mercedes Benz SL Class competitors and elaborates Mercedes Benz SL Class market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mercedes Benz SL Class SWOT, Competitors, Marketing STP & Brand analysis Table
Mercedes Benz SL Class Brand Analysis
Parent Company

Mercedes Benz and Daimler

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The legendary sports car

USP

7 gear electronic transmission which gives high power and top speed of 249kmph

Mercedes Benz SL Class STP
Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

The fast exclusive sports car from Mercedes Benz

Mercedes Benz SL Class SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercedes Benz SL Class. Strengths are:

1.International celebrity brand ambassadors
2.Mercedes Benz convertible sports car
3. 0 to100 km/h in just 6.2 seconds with 7G tronic engine and a top speed of 249kmph
4.Has won accolades like ‘Most Technologically Advanced Car of the Year’ and ‘Best Designed Car of the Year’
5.Mercedes Benz is one of the most popular brand names in the world

6.It is a world leader in quality, luxury automobile segment

Weaknesses

Here are the weaknesses in the Mercedes Benz SL Class SWOT Analysis:

1.Mercedes Benz is an expensive car, thus has a limited target group

2.High maintenance cost and less mileage

3.Needs good road for premium performance

Opportunities

Following are the Opportunities in Mercedes Benz SL Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Threats

The threats in the SWOT Analysis of Mercedes Benz SL Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mercedes Benz SL Class Competition
Competitors

Below are the top 7 Mercedes Benz SL Class competitors:

1.BMW 7 series
2.Porsche Boxster
3.Porsche 911
4.Jaguar
5.Ferrari 
6.BMW M series
7.Audi R8

The brandguide table above concludes the Mercedes Benz SL Class SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercedes Benz SL Class. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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