Mercedes Benz SL Class SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 6594
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SWOT analysis of Mercedes Benz SL Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mercedes Benz SL Class is one of the leading brands in the automobiles sector. The table below also lists the top Mercedes Benz SL Class competitors and elaborates Mercedes Benz SL Class segmentation, targeting, positioning & USP.

Mercedes Benz SL Class

Parent Company

Mercedes Benz and Daimler

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The legendary sports car

USP

7 gear electronic transmission which gives high power and top speed of 249kmph

Mercedes Benz SL Class STP

Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

The fast exclusive sports car from Mercedes Benz

Mercedes Benz SL Class SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercedes Benz SL Class. Strengths are:

1.International celebrity brand ambassadors
2.Mercedes Benz convertible sports car
3. 0 to100 km/h in just 6.2 seconds with 7G tronic engine and a top speed of 249kmph
4.Has won accolades like ‘Most Technologically Advanced Car of the Year’ and ‘Best Designed Car of the Year’
5.Mercedes Benz is one of the most popular brand names in the world

6.It is a world leader in quality, luxury automobile segment

Weaknesses

Here are the weaknesses in the Mercedes Benz SL Class SWOT Analysis:

1.Mercedes Benz is an expensive car, thus has a limited target group

2.High maintenance cost and less mileage

3.Needs good road for premium performance

Opportunities

Following are the Opportunities in Mercedes Benz SL Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Threats

The threats in the SWOT Analysis of Mercedes Benz SL Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mercedes Benz SL Class Competition

Competitors

Below are the top 7 Mercedes Benz SL Class competitors:

1.BMW 7 series
2.Porsche Boxster
3.Porsche 911
4.Jaguar
5.Ferrari 
6.BMW M series
7.Audi R8


The brandguide table above concludes the Mercedes Benz SL Class SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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