Mercedes Benz SLK Class SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3395

SWOT analysis of Mercedes Benz SLK Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz SLK Class SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz SLK Class to benchmark its business & performance as compared to the competitors and industry. Mercedes Benz SLK Class is one of the leading brands in the automobiles sector. The table below also lists the top Mercedes Benz SLK Class competitors and elaborates Mercedes Benz SLK Class market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mercedes Benz SLK Class SWOT, Competitors, Marketing STP & Brand analysis Table
Mercedes Benz SLK Class Brand Analysis
Parent Company

Mercedes Benz and Daimler

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

All you need for an enjoyable drive

USP

2-door sports car coupe from Mercedes Benz

Mercedes Benz SLK Class STP
Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

A classy luxurious sedan for having a comfortable enjoyable drive

Mercedes Benz SLK Class SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercedes Benz SLK Class. Strengths are:

1.SLK is a roadster that is at once sporty, light and short
2.Achieves 0-100kmph is 4.2 seconds
3.One of the most popular brand in terms of sales with over 40% choosing roadster as their Mercedes Benz car especially women

4.Mercedes Benz is one of the most popular brand names in the world

5.It is a world leader in quality, luxury automobile segment

Weaknesses

Here are the weaknesses in the Mercedes Benz SLK Class SWOT Analysis:

1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage
3.Need good roads for better performance else might damage the car

Opportunities

Following are the Opportunities in Mercedes Benz SLK Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Threats

The threats in the SWOT Analysis of Mercedes Benz SLK Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mercedes Benz SLK Class Competition
Competitors

Below are the top 6 Mercedes Benz SLK Class competitors:

1.BMW 7 series
2.Porsche 911 Carrera
3.Jaguar
4.Ferrari
5.BMW M series
6.Audi R8

The brandguide table above concludes the Mercedes Benz SLK Class SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercedes Benz SLK Class. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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