Mercedes Benz SLK Class SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3280
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SWOT analysis of Mercedes Benz SLK Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mercedes Benz SLK Class is one of the leading brands in the automobiles sector. The table below also lists the top Mercedes Benz SLK Class competitors and elaborates Mercedes Benz SLK Class segmentation, targeting, positioning & USP.

Mercedes Benz SLK Class

Parent Company

Mercedes Benz and Daimler

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

All you need for an enjoyable drive

USP

2-door sports car coupe from Mercedes Benz

Mercedes Benz SLK Class STP

Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

A classy luxurious sedan for having a comfortable enjoyable drive

Mercedes Benz SLK Class SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercedes Benz SLK Class. Strengths are:

1.SLK is a roadster that is at once sporty, light and short
2.Achieves 0-100kmph is 4.2 seconds
3.One of the most popular brand in terms of sales with over 40% choosing roadster as their Mercedes Benz car especially women

4.Mercedes Benz is one of the most popular brand names in the world

5.It is a world leader in quality, luxury automobile segment

Weaknesses

Here are the weaknesses in the Mercedes Benz SLK Class SWOT Analysis:

1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage
3.Need good roads for better performance else might damage the car

Opportunities

Following are the Opportunities in Mercedes Benz SLK Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Threats

The threats in the SWOT Analysis of Mercedes Benz SLK Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mercedes Benz SLK Class Competition

Competitors

Below are the top 6 Mercedes Benz SLK Class competitors:

1.BMW 7 series
2.Porsche 911 Carrera
3.Jaguar
4.Ferrari
5.BMW M series
6.Audi R8


The brandguide table above concludes the Mercedes Benz SLK Class SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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