Mercedes Benz SLK Class SWOT Analysis, USP & Competitors

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SWOT Analysis of Mercedes Benz SLK Class with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercedes Benz SLK Class

Parent Company

Mercedes Benz and Daimler





Tagline/ Slogan

All you need for an enjoyable drive


2-door sports car coupe from Mercedes Benz



People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol


A classy luxurious sedan for having a comfortable enjoyable drive

SWOT Analysis


1.SLK is a roadster that is at once sporty, light and short
2.Achieves 0-100kmph is 4.2 seconds
3.One of the most popular brand in terms of sales with over 40% choosing roadster as their Mercedes Benz car especially women

4.Mercedes Benz is one of the most popular brand names in the world

5.It is a world leader in quality, luxury automobile segment


1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage
3.Need good roads for better performance else might damage the car


1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport



1.BMW 7 series
2.Porsche 911 Carrera
5.BMW M series
6.Audi R8

The table above concludes the Mercedes Benz SLK Class SWOT analysis along with its marketing and brand parameters.


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