Mercedes Benz SLK Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mercedes Benz SLK Class analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz SLK Class SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz SLK Class to benchmark its business & performance as compared to the competitors and industry. Mercedes Benz SLK Class is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mercedes Benz SLK Class competitors and includes Mercedes Benz SLK Class target market, segmentation, positioning & Unique Selling Proposition (USP).

Mercedes Benz SLK Class SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mercedes Benz SLK Class Brand Analysis
Parent Company

Mercedes Benz and Daimler





Tagline/ Slogan

All you need for an enjoyable drive


2-door sports car coupe from Mercedes Benz

Mercedes Benz SLK Class STP
Mercedes Benz SLK Class Segmentation

People who want to drive luxury cars

Mercedes Benz SLK Class Target Market

Upper rich class businessmen who want cars as a status symbol

Mercedes Benz SLK Class Positioning

A classy luxurious sedan for having a comfortable enjoyable drive

Mercedes Benz SLK Class SWOT Analysis
Mercedes Benz SLK Class Strengths

Below are the Strengths in the SWOT Analysis of Mercedes Benz SLK Class:

1.SLK is a roadster that is at once sporty, light and short
2.Achieves 0-100kmph is 4.2 seconds
3.One of the most popular brand in terms of sales with over 40% choosing roadster as their Mercedes Benz car especially women

4.Mercedes Benz is one of the most popular brand names in the world

5.It is a world leader in quality, luxury automobile segment

Mercedes Benz SLK Class Weaknesses

Here are the weaknesses in the Mercedes Benz SLK Class SWOT Analysis:

1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage
3.Need good roads for better performance else might damage the car

Mercedes Benz SLK Class Opportunities

Following are the Opportunities in Mercedes Benz SLK Class SWOT Analysis:

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Mercedes Benz SLK Class Threats

The threats in the SWOT Analysis of Mercedes Benz SLK Class are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mercedes Benz SLK Class Competition

Below are the top 6 Mercedes Benz SLK Class competitors:

1.BMW 7 series
2.Porsche 911 Carrera
5.BMW M series
6.Audi R8

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercedes Benz SLK Class. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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