Mitsubishi Eclipse SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1607

SWOT Analysis of Mitsubishi Eclipse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Eclipse

Parent Company

Mitsubishi Motors





Tagline/ Slogan

Built for living


A turbo charged four-wheel drive sleek car from Mitsubishi



People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol


A car which changes of meaning of living

SWOT Analysis


1.Eclipse is officially available in North America, Saudi Arabia, Kuwait, UAE, and China
2. The front-wheel-drive Eclipse Spyder is available in two variants : GS and GT
3.Popular sports car brand across the world
4.Eclipe Turbo was voted on of the most popular cars in its category


1.Stagnated market share due to competition from international brands


1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport



1.Audi R8
2.Mercedes Benz SLK
3.BMW 7 Series
4.Porsche 911 Carrera

The table above concludes the Mitsubishi Eclipse SWOT analysis along with its marketing and brand parameters.


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