SWOT Analysis of Mitsubishi Outlander with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Mitsubishi Outlander |
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Parent Company |
Mitsubishi Motors |
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Category |
SUV |
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Sector |
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Tagline/ Slogan |
What turns you on |
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USP |
Premium SUV from Mitsubishi Motors |
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Mitsubishi Outlander STP |
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Segment |
Premium SUV Segment |
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Target Group |
Upper middle class executives |
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Positioning |
Vehicle’s ability to transport its passengers on adventure-packed journeys in a 'free-as-a-bird' manner |
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Mitsubishi Outlander SWOT Analysis |
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Strengths |
1.Almost over 100,000 Outlanders have been exported every year |
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Weaknesses |
1. Older Outlander models offered less interior space |
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Opportunities |
1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence |
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Threats |
1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
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Mitsubishi Outlander Competition |
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Competitors |
2.Ford Endevour |
The brandguide table above concludes the Mitsubishi Outlander SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Mitsubishi Outlander. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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