Mitsubishi Outlander SWOT Analysis, Competitors & USP

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SWOT Analysis of Mitsubishi Outlander with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Outlander

Parent Company

Mitsubishi Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

What turns you on

USP

Premium SUV from Mitsubishi Motors

Mitsubishi Outlander STP

Segment

Premium SUV Segment

Target Group

Upper middle class executives

Positioning

Vehicle’s ability to transport its passengers on adventure-packed journeys in a 'free-as-a-bird' manner

Mitsubishi Outlander SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mitsubishi Outlander :

1.Almost over 100,000 Outlanders have been exported every year
2.SUV with aggressive styling and upgraded features
3.Strong Mitsubishi brand backing the SUV vehicle
4.Powerful performance and off-road capabilities
5. Exterior design looks solid and strong with karbo fiber

Weaknesses

1. Older Outlander models offered less interior space
2.Stagnated market share due to competition from international brands in SUV segment

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mitsubishi Outlander Competition

Competitors

Below are the 4 main Mitsubishi Outlander competitors :

1.Toyota Fortuner

2.Ford Endevour

3.Audi Q5
4.Honda CRV


The brandguide table above concludes the Mitsubishi Outlander SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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