Mitsubishi Outlander SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mitsubishi Outlander analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mitsubishi Outlander SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mitsubishi Outlander to benchmark its business & performance as compared to the competitors and industry. Mitsubishi Outlander is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mitsubishi Outlander competitors and includes Mitsubishi Outlander target market, segmentation, positioning & Unique Selling Proposition (USP).

Mitsubishi Outlander SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mitsubishi Outlander Brand Analysis
Parent Company

Mitsubishi Motors
Category

SUV
Sector

Automobiles
Tagline/ Slogan

What turns you on
USP

Premium SUV from Mitsubishi Motors
Mitsubishi Outlander STP
Mitsubishi Outlander Segmentation

Premium SUV Segment
Mitsubishi Outlander Target Market

Upper middle class executives
Mitsubishi Outlander Positioning

Vehicle’s ability to transport its passengers on adventure-packed journeys in a 'free-as-a-bird' manner
Mitsubishi Outlander SWOT Analysis
Mitsubishi Outlander Strengths

Below are the Strengths in the SWOT Analysis of Mitsubishi Outlander:

1.Almost over 100,000 Outlanders have been exported every year
2.SUV with aggressive styling and upgraded features
3.Strong Mitsubishi brand backing the SUV vehicle
4.Powerful performance and off-road capabilities
5. Exterior design looks solid and strong with karbo fiber
Mitsubishi Outlander Weaknesses

Here are the weaknesses in the Mitsubishi Outlander SWOT Analysis:

1. Older Outlander models offered less interior space
2.Stagnated market share due to competition from international brands in SUV segment
Mitsubishi Outlander Opportunities

Following are the Opportunities in Mitsubishi Outlander SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models
Mitsubishi Outlander Threats

The threats in the SWOT Analysis of Mitsubishi Outlander are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport
Mitsubishi Outlander Competition
Competitors

Below are the top 4 Mitsubishi Outlander competitors:

1.Toyota Fortuner

2.Ford Endevour

3.Audi Q5
4.Honda CRV


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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