Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of Mitsubishi Outlander analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mitsubishi Outlander SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mitsubishi Outlander to benchmark its business & performance as compared to the competitors and industry. Mitsubishi Outlander is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mitsubishi Outlander competitors and includes Mitsubishi Outlander target market, segmentation, positioning & Unique Selling Proposition (USP).
Vehicle’s ability to transport its passengers on adventure-packed journeys in a 'free-as-a-bird' manner
Mitsubishi Outlander SWOT Analysis
Mitsubishi Outlander Strengths
Below are the Strengths in the SWOT Analysis of Mitsubishi Outlander:
1.Almost over 100,000 Outlanders have been exported every year 2.SUV with aggressive styling and upgraded features 3.Strong Mitsubishi brand backing the SUV vehicle 4.Powerful performance and off-road capabilities 5. Exterior design looks solid and strong with karbo fiber
Mitsubishi Outlander Weaknesses
Here are the weaknesses in the Mitsubishi Outlander SWOT Analysis:
1. Older Outlander models offered less interior space 2.Stagnated market share due to competition from international brands in SUV segment
Mitsubishi Outlander Opportunities
Following are the Opportunities in Mitsubishi Outlander SWOT Analysis:
1.Fast growing automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Mitsubishi Outlander Threats
The threats in the SWOT Analysis of Mitsubishi Outlander are as mentioned:
2.Government regulations and increasing fuel prices
3.Improvement in public transport
Mitsubishi Outlander Competition
Below are the top 4 Mitsubishi Outlander competitors:
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