Mitsubishi Pajero SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4517

SWOT Analysis of Mitsubishi Pajero with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Pajero

Parent Company

Mitsubishi Motors





Tagline/ Slogan

The Incredible 4x4


Powerful off-road luxury performer

Mitsubishi Pajero STP


Premium SUV Segment

Target Group

Upper middle class executives


A strong powerful fully featured four-wheel drive

Mitsubishi Pajero SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mitsubishi Pajero :

1.Sold with names like Montero and Shogun in Asia, Europe
2.One of the most popular SUVs since its launch in 1982
3.Strong Mitsubishi brand backing the SUV vehicle
4.Powerful performance and off-road capabilities
5.Consistently producing around 100,000 vehicles annually to meet demand


1.Hasn’t been able to leverage more on its brand in emerging markets
2.Stagnated market share due to competition from international brands


1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mitsubishi Pajero Competition


Below are the 4 main Mitsubishi Pajero competitors :

1.Toyota Fortuner

2.Ford Endevour

3.Audi Q5
4.Honda CRV

The brandguide table above concludes the Mitsubishi Pajero SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Mitsubishi Pajero. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: