Mitsubishi Pajero SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mitsubishi Pajero analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mitsubishi Pajero SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mitsubishi Pajero to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mitsubishi Pajero is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mitsubishi Pajero competitors and includes Mitsubishi Pajero target market, segmentation, positioning & Unique Selling Proposition (USP).

Mitsubishi Pajero SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mitsubishi Pajero Brand Analysis
Parent Company

Mitsubishi Motors





Tagline/ Slogan

The Incredible 4x4


Powerful off-road luxury performer

Mitsubishi Pajero STP
Mitsubishi Pajero Segmentation

Premium SUV Segment

Mitsubishi Pajero Target Market

Upper middle class executives

Mitsubishi Pajero Positioning

A strong powerful fully featured four-wheel drive

Mitsubishi Pajero SWOT Analysis
Mitsubishi Pajero Strengths

Below are the Strengths in the SWOT Analysis of Mitsubishi Pajero:

1.Sold with names like Montero and Shogun in Asia, Europe
2.One of the most popular SUVs since its launch in 1982
3.Strong Mitsubishi brand backing the SUV vehicle
4.Powerful performance and off-road capabilities
5.Consistently producing around 100,000 vehicles annually to meet demand

Mitsubishi Pajero Weaknesses

Here are the weaknesses in the Mitsubishi Pajero SWOT Analysis:

1.Hasn’t been able to leverage more on its brand in emerging markets
2.Stagnated market share due to competition from international brands

Mitsubishi Pajero Opportunities

Following are the Opportunities in Mitsubishi Pajero SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Mitsubishi Pajero Threats

The threats in the SWOT Analysis of Mitsubishi Pajero are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mitsubishi Pajero Competition

Below are the top 4 Mitsubishi Pajero competitors:

1.Toyota Fortuner

2.Ford Endevour

3.Audi Q5
4.Honda CRV

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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