Mitsubishi Pajero SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4982

SWOT analysis of Mitsubishi Pajero analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mitsubishi Pajero is one of the leading brands in the automobiles sector. The table below also lists the top Mitsubishi Pajero competitors and elaborates Mitsubishi Pajero segmentation, targeting, positioning & USP.

Mitsubishi Pajero

Parent Company

Mitsubishi Motors





Tagline/ Slogan

The Incredible 4x4


Powerful off-road luxury performer

Mitsubishi Pajero STP


Premium SUV Segment

Target Group

Upper middle class executives


A strong powerful fully featured four-wheel drive

Mitsubishi Pajero SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mitsubishi Pajero. Strengths are:

1.Sold with names like Montero and Shogun in Asia, Europe
2.One of the most popular SUVs since its launch in 1982
3.Strong Mitsubishi brand backing the SUV vehicle
4.Powerful performance and off-road capabilities
5.Consistently producing around 100,000 vehicles annually to meet demand


Here are the weaknesses in the Mitsubishi Pajero SWOT Analysis:

1.Hasn’t been able to leverage more on its brand in emerging markets
2.Stagnated market share due to competition from international brands


Following are the Opportunities in Mitsubishi Pajero SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models


The threats in the SWOT Analysis of Mitsubishi Pajero are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Mitsubishi Pajero Competition


Below are the top 4 Mitsubishi Pajero competitors:

1.Toyota Fortuner

2.Ford Endevour

3.Audi Q5
4.Honda CRV

The brandguide table above concludes the Mitsubishi Pajero SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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