Nissan Micra SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5396

SWOT analysis of Nissan Micra analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nissan Micra is one of the leading brands in the automobiles sector. The table below also lists the top Nissan Micra competitors and elaborates Nissan Micra segmentation, targeting, positioning & USP.

Nissan Micra

Parent Company

Nissan Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Drive simpler Live better

USP

A fully featured small car with intelligent security system

Nissan Micra STP

Segment

Nuclear families in the Hatchback segment

Target Group

Upper middle class executives

Positioning

A simple small car which would make life better for the owner

Nissan Micra SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissan Micra. Strengths are:

1.Nissan Micra/ March available in India, China, Australia, Japan, UK, Canada and other countries
2. Micra known for reliability, excellent build quality, and user friendliness
3.Strong brand name Nissan enhances brand credibility and presence
4.Excellent advertising and branding

Weaknesses

Here are the weaknesses in the Nissan Micra SWOT Analysis:

1.Small car has space issues
2.Limited dealership and servicing when compared to competitors

Opportunities

Following are the Opportunities in Nissan Micra SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Threats

The threats in the SWOT Analysis of Nissan Micra are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan Micra Competition

Competitors

Below are the top 7 Nissan Micra competitors:

1.VW Polo

2.Fiat Punto

3.Honda Jazz

4.Hyundai i20

5.Maruti Swift

6.Brio

7.Chevrolet Beat

The brandguide table above concludes the Nissan Micra SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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