Nissan Micra SWOT Analysis, USP & Competitors

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SWOT Analysis of Nissan Micra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissan Micra

Parent Company

Nissan Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Drive simpler Live better

USP

A fully featured small car with intelligent security system

STP

Segment

Nuclear families in the Hatchback segment

Target Group

Upper middle class executives

Positioning

A simple small car which would make life better for the owner

SWOT Analysis

Strengths

1.Nissan Micra/ March available in India, China, Australia, Japan, UK, Canada and other countries
2. Micra known for reliability, excellent build quality, and user friendliness
3.Strong brand name Nissan enhances brand credibility and presence
4.Excellent advertising and branding

Weaknesses

1.Small car has space issues
2.Limited dealership and servicing when compared to competitors

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.VW Polo

2.Fiat Punto

3.Honda Jazz

4.Hyundai i20

5.Maruti Swift

6.Brio

7.Chevrolet Beat

The table above concludes the Nissan Micra SWOT analysis along with its marketing and brand parameters.

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