Nissan Micra SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5610

SWOT analysis of Nissan Micra analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan Micra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissan Micra to benchmark its business & performance as compared to the competitors and industry. Nissan Micra is one of the leading brands in the automobiles sector. The table below also lists the top Nissan Micra competitors and elaborates Nissan Micra market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nissan Micra SWOT, Competitors, Marketing STP & Brand analysis Table
Nissan Micra Brand Analysis
Parent Company

Nissan Motors





Tagline/ Slogan

Drive simpler Live better


A fully featured small car with intelligent security system

Nissan Micra STP

Nuclear families in the Hatchback segment

Target Group

Upper middle class executives


A simple small car which would make life better for the owner

Nissan Micra SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissan Micra. Strengths are:

1.Nissan Micra/ March available in India, China, Australia, Japan, UK, Canada and other countries
2. Micra known for reliability, excellent build quality, and user friendliness
3.Strong brand name Nissan enhances brand credibility and presence
4.Excellent advertising and branding


Here are the weaknesses in the Nissan Micra SWOT Analysis:

1.Small car has space issues
2.Limited dealership and servicing when compared to competitors


Following are the Opportunities in Nissan Micra SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models


The threats in the SWOT Analysis of Nissan Micra are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan Micra Competition

Below are the top 7 Nissan Micra competitors:

1.VW Polo

2.Fiat Punto

3.Honda Jazz

4.Hyundai i20

5.Maruti Swift


7.Chevrolet Beat

The brandguide table above concludes the Nissan Micra SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissan Micra. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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