Nissan Micra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Nissan Micra analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan Micra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissan Micra to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nissan Micra is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissan Micra competitors and includes Nissan Micra target market, segmentation, positioning & Unique Selling Proposition (USP).

Nissan Micra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nissan Micra Brand Analysis
Parent Company

Nissan Motors





Tagline/ Slogan

Drive simpler Live better


A fully featured small car with intelligent security system

Nissan Micra STP
Nissan Micra Segmentation

Nuclear families in the Hatchback segment

Nissan Micra Target Market

Upper middle class executives

Nissan Micra Positioning

A simple small car which would make life better for the owner

Nissan Micra SWOT Analysis
Nissan Micra Strengths

Below are the Strengths in the SWOT Analysis of Nissan Micra:

1.Nissan Micra/ March available in India, China, Australia, Japan, UK, Canada and other countries
2. Micra known for reliability, excellent build quality, and user friendliness
3.Strong brand name Nissan enhances brand credibility and presence
4.Excellent advertising and branding

Nissan Micra Weaknesses

Here are the weaknesses in the Nissan Micra SWOT Analysis:

1.Small car has space issues
2.Limited dealership and servicing when compared to competitors

Nissan Micra Opportunities

Following are the Opportunities in Nissan Micra SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Nissan Micra Threats

The threats in the SWOT Analysis of Nissan Micra are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan Micra Competition

Below are the top 7 Nissan Micra competitors:

1.VW Polo

2.Fiat Punto

3.Honda Jazz

4.Hyundai i20

5.Maruti Swift


7.Chevrolet Beat

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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