Nissan Teana SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Nissan Teana analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan Teana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissan Teana to benchmark its business & performance as compared to the competitors and industry. Nissan Teana is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissan Teana competitors and includes Nissan Teana target market, segmentation, positioning & Unique Selling Proposition (USP).

Nissan Teana SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nissan Teana Brand Analysis
Parent Company

Nissan Motors

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The new definition of Luxury

USP

Luxury sedan from Nissan with good performance

Nissan Teana STP
Nissan Teana Segmentation

Sedan segment

Nissan Teana Target Market

Upper middle class executives

Nissan Teana Positioning

A sedan for executives which will redefine luxury in this segment

Nissan Teana SWOT Analysis
Nissan Teana Strengths

Below are the Strengths in the SWOT Analysis of Nissan Teana:

1.Teana has good sales in Singapore, India, Australia, NewZealand, Japan and other major Asian economies
2.0-100kmph in 4.4 seconds is excellent for luxury sedan
3.Strong brand name Nissan enhances brand credibility and presence
4.Excellent advertising and branding

Nissan Teana Weaknesses

Here are the weaknesses in the Nissan Teana SWOT Analysis:

1.Extremely competitive market and nothing very unique offered
2.Limited dealership and servicing when compared to competitors

Nissan Teana Opportunities

Following are the Opportunities in Nissan Teana SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Nissan Teana Threats

The threats in the SWOT Analysis of Nissan Teana are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan Teana Competition
Competitors

Below are the top 5 Nissan Teana competitors:

1.Honda Accord
2.Skoda Superb
3.Toyota Camry
4.VW Passat
5.VW Jetta


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissan Teana. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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