SWOT analysis of Nissan Teana analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan Teana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nissan Teana to benchmark its business & performance as compared to the competitors and industry. Nissan Teana is one of the leading brands in the automobiles sector. The table below also lists the top Nissan Teana competitors and elaborates Nissan Teana market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Nissan Teana Brand Analysis | |
|---|---|
| Parent Company |
Nissan Motors |
| Category |
Sedan |
| Sector | |
| Tagline/ Slogan |
The new definition of Luxury |
| USP |
Luxury sedan from Nissan with good performance |
| Nissan Teana STP | |
| Segment |
Sedan segment |
| Target Group |
Upper middle class executives |
| Positioning |
A sedan for executives which will redefine luxury in this segment |
| Nissan Teana SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissan Teana. Strengths are: 1.Teana has good sales in Singapore, India, Australia, NewZealand, Japan and other major Asian economies |
| Weaknesses |
Here are the weaknesses in the Nissan Teana SWOT Analysis: 1.Extremely competitive market and nothing very unique offered |
| Opportunities |
Following are the Opportunities in Nissan Teana SWOT Analysis: 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence |
| Threats |
The threats in the SWOT Analysis of Nissan Teana are as mentioned: 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
| Nissan Teana Competition | |
| Competitors |
Below are the top 5 Nissan Teana competitors: 1.Honda Accord |
The brandguide table above concludes the Nissan Teana SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissan Teana. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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