Nissan Teana SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2865
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SWOT Analysis of Nissan Teana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissan Teana

Parent Company

Nissan Motors

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The new definition of Luxury

USP

Luxury sedan from Nissan with good performance

Nissan Teana STP

Segment

Sedan segment

Target Group

Upper middle class executives

Positioning

A sedan for executives which will redefine luxury in this segment

Nissan Teana SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissan Teana :

1.Teana has good sales in Singapore, India, Australia, NewZealand, Japan and other major Asian economies
2.0-100kmph in 4.4 seconds is excellent for luxury sedan
3.Strong brand name Nissan enhances brand credibility and presence
4.Excellent advertising and branding

Weaknesses

1.Extremely competitive market and nothing very unique offered
2.Limited dealership and servicing when compared to competitors

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan Teana Competition

Competitors

Below are the 5 main Nissan Teana competitors :

1.Honda Accord
2.Skoda Superb
3.Toyota Camry
4.VW Passat
5.VW Jetta


The brandguide table above concludes the Nissan Teana SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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