Nissan Teana SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3472

SWOT analysis of Nissan Teana analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan Teana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissan Teana to benchmark its business & performance as compared to the competitors and industry. Nissan Teana is one of the leading brands in the automobiles sector. The table below also lists the top Nissan Teana competitors and elaborates Nissan Teana market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nissan Teana SWOT, Competitors, Marketing STP & Brand analysis Table
Nissan Teana Brand Analysis
Parent Company

Nissan Motors





Tagline/ Slogan

The new definition of Luxury


Luxury sedan from Nissan with good performance

Nissan Teana STP

Sedan segment

Target Group

Upper middle class executives


A sedan for executives which will redefine luxury in this segment

Nissan Teana SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissan Teana. Strengths are:

1.Teana has good sales in Singapore, India, Australia, NewZealand, Japan and other major Asian economies
2.0-100kmph in 4.4 seconds is excellent for luxury sedan
3.Strong brand name Nissan enhances brand credibility and presence
4.Excellent advertising and branding


Here are the weaknesses in the Nissan Teana SWOT Analysis:

1.Extremely competitive market and nothing very unique offered
2.Limited dealership and servicing when compared to competitors


Following are the Opportunities in Nissan Teana SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models


The threats in the SWOT Analysis of Nissan Teana are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan Teana Competition

Below are the top 5 Nissan Teana competitors:

1.Honda Accord
2.Skoda Superb
3.Toyota Camry
4.VW Passat
5.VW Jetta

The brandguide table above concludes the Nissan Teana SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissan Teana. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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