SWOT analysis of Nissan Teana analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan Teana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nissan Teana to benchmark its business & performance as compared to the competitors and industry. Nissan Teana is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissan Teana competitors and includes Nissan Teana target market, segmentation, positioning & Unique Selling Proposition (USP).
Nissan Teana Brand Analysis | |
---|---|
Parent Company |
Nissan Motors |
Category |
Sedan |
Sector | |
Tagline/ Slogan |
The new definition of Luxury |
USP |
Luxury sedan from Nissan with good performance |
Nissan Teana STP | |
Nissan Teana Segmentation |
Sedan segment |
Nissan Teana Target Market |
Upper middle class executives |
Nissan Teana Positioning |
A sedan for executives which will redefine luxury in this segment |
Nissan Teana SWOT Analysis | |
Nissan Teana Strengths |
Below are the Strengths in the SWOT Analysis of Nissan Teana: 1.Teana has good sales in Singapore, India, Australia, NewZealand, Japan and other major Asian economies |
Nissan Teana Weaknesses |
Here are the weaknesses in the Nissan Teana SWOT Analysis: 1.Extremely competitive market and nothing very unique offered |
Nissan Teana Opportunities |
Following are the Opportunities in Nissan Teana SWOT Analysis: 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence |
Nissan Teana Threats |
The threats in the SWOT Analysis of Nissan Teana are as mentioned: 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
Nissan Teana Competition | |
Competitors |
Below are the top 5 Nissan Teana competitors: 1.Honda Accord |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissan Teana. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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