Nissan Teana SWOT Analysis, Competitors & USP

Nissan Teana

Parent Company

Nissan Motors

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The new definition of Luxury

USP

Luxury sedan from Nissan with good performance

Nissan Teana STP

Segment

Sedan segment

Target Group

Upper middle class executives

Positioning

A sedan for executives which will redefine luxury in this segment

Nissan Teana SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissan Teana. Strengths are:

1.Teana has good sales in Singapore, India, Australia, NewZealand, Japan and other major Asian economies
2.0-100kmph in 4.4 seconds is excellent for luxury sedan
3.Strong brand name Nissan enhances brand credibility and presence
4.Excellent advertising and branding

Weaknesses

Here are the weaknesses of Nissan Teana :

1.Extremely competitive market and nothing very unique offered
2.Limited dealership and servicing when compared to competitors

Opportunities

Following are the Opportunities of Nissan Teana :

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Threats

The threats of Nissan Teana are as mentioned :

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan Teana Competition

Competitors

Below are the 5 main Nissan Teana competitors :

1.Honda Accord
2.Skoda Superb
3.Toyota Camry
4.VW Passat
5.VW Jetta