SWOT Analysis of Nissan Teana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Nissan Teana |
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Parent Company |
Nissan Motors |
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Category |
Sedan |
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Sector |
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Tagline/ Slogan |
The new definition of Luxury |
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USP |
Luxury sedan from Nissan with good performance |
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Nissan Teana STP |
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Segment |
Sedan segment |
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Target Group |
Upper middle class executives |
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Positioning |
A sedan for executives which will redefine luxury in this segment |
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Nissan Teana SWOT Analysis |
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Strengths |
1.Teana has good sales in Singapore, India, Australia, NewZealand, Japan and other major Asian economies |
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Weaknesses |
1.Extremely competitive market and nothing very unique offered |
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Opportunities |
1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence |
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Threats |
1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
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Nissan Teana Competition |
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Competitors |
1.Honda Accord |
The brandguide table above concludes the Nissan Teana SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Nissan Teana. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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