Nissan X Trail SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of Nissan X Trail analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan X Trail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nissan X Trail to benchmark its business & performance as compared to the competitors and industry. Nissan X Trail is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissan X Trail competitors and includes Nissan X Trail target market, segmentation, positioning & Unique Selling Proposition (USP).
Powerful luxury SUV with on-road and off-road capabilities
Nissan X Trail STP
Nissan X Trail Segmentation
People looking for SUV for off-road adventure
Nissan X Trail Target Market
Upper middle class executives
Nissan X Trail Positioning
X-Trail is for adventurous people looking for extreme excitement
Nissan X Trail SWOT Analysis
Nissan X Trail Strengths
Below are the Strengths in the SWOT Analysis of Nissan X Trail:
1. Available as a hydrogen fuel cell model named the X-Trail FCV on lease to businesses 2.Nissan’s first crossover SUV with strong performance and sturdy looks 3.Strong brand name Nissan enhances brand credibility and presence
Nissan X Trail Weaknesses
Here are the weaknesses in the Nissan X Trail SWOT Analysis:
1.Weak advertising and brand presence in the highly competitive SUV segment 2.Limited dealership and servicing when compared to competitors
Nissan X Trail Opportunities
Following are the Opportunities in Nissan X Trail SWOT Analysis:
1.Fast growing automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Nissan X Trail Threats
The threats in the SWOT Analysis of Nissan X Trail are as mentioned:
2.Government regulations and increasing fuel prices
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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