Nissan X Trail SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Nissan X Trail analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan X Trail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissan X Trail to benchmark its business & performance as compared to the competitors and industry. Nissan X Trail is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissan X Trail competitors and includes Nissan X Trail target market, segmentation, positioning & Unique Selling Proposition (USP).

Nissan X Trail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nissan X Trail Brand Analysis
Parent Company

Nissan Motors





Tagline/ Slogan

X-treme driving X-citement


Powerful luxury SUV with on-road and off-road capabilities

Nissan X Trail STP
Nissan X Trail Segmentation

People looking for SUV for off-road adventure

Nissan X Trail Target Market

Upper middle class executives

Nissan X Trail Positioning

X-Trail is for adventurous people looking for extreme excitement

Nissan X Trail SWOT Analysis
Nissan X Trail Strengths

Below are the Strengths in the SWOT Analysis of Nissan X Trail:

1. Available as a hydrogen fuel cell model named the X-Trail FCV on lease to businesses
2.Nissan’s first crossover SUV with strong performance and sturdy looks
3.Strong brand name Nissan enhances brand credibility and presence

Nissan X Trail Weaknesses

Here are the weaknesses in the Nissan X Trail SWOT Analysis:

1.Weak advertising and brand presence in the highly competitive SUV segment
2.Limited dealership and servicing when compared to competitors

Nissan X Trail Opportunities

Following are the Opportunities in Nissan X Trail SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Nissan X Trail Threats

The threats in the SWOT Analysis of Nissan X Trail are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan X Trail Competition

Below are the top 5 Nissan X Trail competitors:

1.Toyota Fortuner

2.Ford Endevour

3.Audi Q5
4.Honda CRV
5.Mitsubishi Pajero

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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