Nissan X Trail SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3633

SWOT analysis of Nissan X Trail analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan X Trail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissan X Trail to benchmark its business & performance as compared to the competitors and industry. Nissan X Trail is one of the leading brands in the automobiles sector. The table below also lists the top Nissan X Trail competitors and elaborates Nissan X Trail market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nissan X Trail SWOT, Competitors, Marketing STP & Brand analysis Table
Nissan X Trail Brand Analysis
Parent Company

Nissan Motors





Tagline/ Slogan

X-treme driving X-citement


Powerful luxury SUV with on-road and off-road capabilities

Nissan X Trail STP

People looking for SUV for off-road adventure

Target Group

Upper middle class executives


X-Trail is for adventurous people looking for extreme excitement

Nissan X Trail SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissan X Trail. Strengths are:

1. Available as a hydrogen fuel cell model named the X-Trail FCV on lease to businesses
2.Nissan’s first crossover SUV with strong performance and sturdy looks
3.Strong brand name Nissan enhances brand credibility and presence


Here are the weaknesses in the Nissan X Trail SWOT Analysis:

1.Weak advertising and brand presence in the highly competitive SUV segment
2.Limited dealership and servicing when compared to competitors


Following are the Opportunities in Nissan X Trail SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models


The threats in the SWOT Analysis of Nissan X Trail are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan X Trail Competition

Below are the top 5 Nissan X Trail competitors:

1.Toyota Fortuner

2.Ford Endevour

3.Audi Q5
4.Honda CRV
5.Mitsubishi Pajero

The brandguide table above concludes the Nissan X Trail SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissan X Trail. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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