Nissan X Trail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Nissan X Trail analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissan X Trail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissan X Trail to benchmark its business & performance as compared to the competitors and industry. Nissan X Trail is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissan X Trail competitors and includes Nissan X Trail target market, segmentation, positioning & Unique Selling Proposition (USP).

Nissan X Trail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nissan X Trail Brand Analysis
Parent Company

Nissan Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

X-treme driving X-citement

USP

Powerful luxury SUV with on-road and off-road capabilities

Nissan X Trail STP
Nissan X Trail Segmentation

People looking for SUV for off-road adventure

Nissan X Trail Target Market

Upper middle class executives

Nissan X Trail Positioning

X-Trail is for adventurous people looking for extreme excitement

Nissan X Trail SWOT Analysis
Nissan X Trail Strengths

Below are the Strengths in the SWOT Analysis of Nissan X Trail:

1. Available as a hydrogen fuel cell model named the X-Trail FCV on lease to businesses
2.Nissan’s first crossover SUV with strong performance and sturdy looks
3.Strong brand name Nissan enhances brand credibility and presence

Nissan X Trail Weaknesses

Here are the weaknesses in the Nissan X Trail SWOT Analysis:

1.Weak advertising and brand presence in the highly competitive SUV segment
2.Limited dealership and servicing when compared to competitors

Nissan X Trail Opportunities

Following are the Opportunities in Nissan X Trail SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Nissan X Trail Threats

The threats in the SWOT Analysis of Nissan X Trail are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan X Trail Competition
Competitors

Below are the top 5 Nissan X Trail competitors:

1.Toyota Fortuner

2.Ford Endevour

3.Audi Q5
4.Honda CRV
5.Mitsubishi Pajero


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissan X Trail. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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