Nissan X Trail SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3390

SWOT Analysis of Nissan X Trail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissan X Trail

Parent Company

Nissan Motors





Tagline/ Slogan

X-treme driving X-citement


Powerful luxury SUV with on-road and off-road capabilities

Nissan X Trail STP


People looking for SUV for off-road adventure

Target Group

Upper middle class executives


X-Trail is for adventurous people looking for extreme excitement

Nissan X Trail SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissan X Trail. Strengths are:

1. Available as a hydrogen fuel cell model named the X-Trail FCV on lease to businesses
2.Nissan’s first crossover SUV with strong performance and sturdy looks
3.Strong brand name Nissan enhances brand credibility and presence


Here are the weaknesses of Nissan X Trail :

1.Weak advertising and brand presence in the highly competitive SUV segment
2.Limited dealership and servicing when compared to competitors


Following are the Opportunities of Nissan X Trail :

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models


The threats of Nissan X Trail are as mentioned :

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan X Trail Competition


Below are the 5 main Nissan X Trail competitors :

1.Toyota Fortuner

2.Ford Endevour

3.Audi Q5
4.Honda CRV
5.Mitsubishi Pajero

The brandguide table above concludes the Nissan X Trail SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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