Nissan 370Z SWOT Analysis, Competitors & USP

Nissan 370Z

Parent Company

Nissan Motors

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Shift the way you move

USP

Powerful sleek sports car from Nissan

Nissan 370Z STP

Segment

People who want luxury sports cars

Target Group

Upper class executives

Positioning

A stylish fast sports car which would change the way people drive

Nissan 370Z SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissan 370Z. Strengths are:

1.Recognised with awards like Compact Premium Sporty Car in Initial Quality and best resale value
2.7-speed automatic transmission with 0-100kmph in 4.7 seconds capability
3.Strong brand name Nissan enhances brand credibility and presence
4.Excellent advertising and branding

Weaknesses

Here are the weaknesses of Nissan 370Z :

1.Highly priced, thus limited target group
2.High maintenance cost and expensive spare parts
3.Limited dealership and servicing when compared to competitors

Opportunities

Following are the Opportunities of Nissan 370Z :

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to work on bringing hybrid and eco-friendly models

Threats

The threats of Nissan 370Z are as mentioned :

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Nissan 370Z Competition

Competitors

Below are the 7 main Nissan 370Z competitors :

1.BMW 7 series

2.Porsche 911 Carrera

3.Mercedes Benz SLK

4.Ferrari

5.BMW M series

6.Audi R8
7.Jaguar