Clements Worldwide SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 869
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SWOT Analysis of Clements Worldwide with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clements Worldwide

Parent Company

Clements Worldwide

Category

Health Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Clements Worldwide offers portable international health insurance with flexible medical benefits in more than 180 countries.

Clements Worldwide STP

Segment

Individual , organisational and educational health insurance.

Target Group

Designed to meet the healthcare needs of expats, contractors, and travellers as well as organisations with group health plans. Group health programs that schools need to benefit their teachers, schools administrators and their families.

Positioning

Excellent, global health insurance provider with high focus on customer requirements.

Clements Worldwide SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Clements Worldwide :

1. Portable international health insurance with flexible medical benefits in more than 180 countries.

2. Programs are designed using international expertise and the feedback received from clients worldwide.

3. A reputation for unparalleled customer service and customer-friendly claims handling.

4. Customized and flexible international group health plans tailored to specific requirements.

Weaknesses

1. Limited focus on expanding beyond UK

2. Being a market leader, the brand is always under the scanner and scrutiny for any activity

Opportunities

1. With increase in focus on healthcare, medical insurance industry has a high potential for growth

2. Strong brand image can be leveraged for further growth

3.  Rising private medical insurance premiums

Threats

1. Economic slowdown in European markets

2. High competition from profit-making firms

3. Minimal competition among private suppliers has increased costs for insurers

4. Private medical insurance is under threat from lower-cost alternatives

Clements Worldwide Competition

Competitors

Below are the 3 main Clements Worldwide competitors :

1. Simplyhealth Group Ltd

2. Exeter Friendly Society Ltd

3. Western Provident Association


The brandguide table above concludes the Clements Worldwide SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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