First Trust Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1079

SWOT Analysis of First Trust Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Trust Bank

Parent Company

Allied Irish Banks (AIB) plc.


Financial Institutions


Banking & Financial Services

Tagline/ Slogan

Britain’s best business bank


Focuses more on the services provided to customers rather than the product offerings

First Trust Bank STP


Individuals, High Net-Worth Individuals (HNI’s) and large firms looking for financial services

Target Group

Individuals and HNI’s


Provides specialized financial products and services to customers

First Trust Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of First Trust Bank :

1. Regulated and supervised by Financial Services Authority UK
2. Constitutes of one of the Big Four banks in Ireland
3. Offers wide variety of financial products from retail, mortgages, financial planning to online banking services
4. Association with AIB provides competitive edge over the other players

5. Strong presence of AIB means good brand value


1. Mostly focuses on offering retail banking products
2. Not enough acclamation globally


1. Can provide financial products for wholesale banking, priority banking, investment services, etc.
2. Can expand to other geographic locations

3. Systematic strategies for growing services and also focusing on marketing


1. AIB might sell this bank to raise capital
2. Strong control of the parent company might hamper the operations

3. Intense competition from other banks means low market share

First Trust Bank Competition


Below are the 5 main First Trust Bank competitors :

1. HSBC Holdings plc.
2. Lloyds Banking Group
3. Barclays plc.

4. Royal Bank of Scotland

5. Standard Chartered Bank

The brandguide table above concludes the First Trust Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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