Hollard Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 825

SWOT Analysis of Hollard Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hollard Group

Parent Company

Hollard Group


Financial Institutions


Insurance Services

Tagline/ Slogan

With Hollard it’s sorted!


A leading insurance player offering numerous types of insurance as well as quality services to its customers



Individuals and firms looking for insurance, investments and advice on other financial products

Target Group

Both individuals and firms looking for insurance services


A firm providing numerous types of insurance services from personal insurance to business insurance and other investments services

SWOT Analysis


1. Specializes in insurance services sector
2. More than 6 million policy holders
3. Continuous increase in the total assets of the company
4. Presence of numerous partners in the insurance sector

5. The organization has over 2000+ employees


1. Decrease in the gross as well as net premium income
2. Not acclaimed globally and Less market share in the countries present


1. Can diversify into other financial services like, banking, etc.
2. Can expand into other countries besides India, China, Pakistan, South Africa and United Kingdom


1. Complying with the strict norms and regulations imposed by insurance regulatory bodies

2. Cannibalization of sales by the major insurance players operating in other countries



1. Prudential plc
2. China Life Insurance
3. Aviva plc

4. Legal & General Group plc

5. Ping an Insurance

6. People’s Insurance Company of China (PICC)

7. Standard Life plc

The table above concludes the Hollard Group SWOT analysis along with its marketing and brand parameters.


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