Liongate Capital Management SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 662

SWOT Analysis of Liongate Capital Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liongate Capital Management

Parent Company

Principal Global Investors


Banking & Financial Services


Investment Management

Tagline/ Slogan



Presence of dynamic element to portfolios as well as satisfying the investment requirements of customers



Individuals and firms looking for investment services and capital management

Target Group

Large firms looking to hedge themselves against the risks


A firm that specializes at managing and monitoring risks

SWOT Analysis


1. Provider in a specialized domain and possesses highly qualified management team
2. Authorized and supervised by Financial Services Authority (FSA) of UK
3. Possession of comprehensive and deep understanding of risks associated with each type of investment

4. International offices in London, New York, Zurich, Dubai, Malta and Mumbai

5. Strong backing of parent company can ensure more stable growth


1. Present in only few countries like US, Switzerland, India, etc. besides United Kingdom
2. Principal Financial Group has 55% of stake in Liongate Capital Management
3. Provides a limited range of financial products


1. Can expand into other developing countries
2. Can provide other financial products

3. More marketing and branding exercises can enhance the brand image


1. Restrictions imposed by various capital market regulators of the country might hamper the firm’s operations
2. Can be acquired by a big financial services provider



1. HSBC holdings plc
2. Barclays
3. Standard Chartered Bank

4. Wells Fargo & Co.

5. Lloyds Banking Group

6. Royal Bank of Scotland Group

The table above concludes the Liongate Capital Management SWOT analysis along with its marketing and brand parameters.


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