Big Society Capital SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 538

SWOT Analysis of Big Society Capital with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Society Capital

Parent Company

Big Society Trust


Investment and financial institution


Financial Services

Tagline/ Slogan

Funding the dream


Social investment institution



Social investment market

Target Group

Social sector organizations and social entrepreneurs


First ever social financial institution

SWOT Analysis


1. Its niche positioning as a social investment institution
2. Set up by UK Government: Created trust and credibility
3. Independent from Government

4. The Big Society Foundation is for charitable donations

5. A strong brand coming up in the region

6. Backing of the UK Govt gives it immense stability


1. New institution: Set up in 2011
2. Limited commercialization and low brand awareness


1. Untapped markets in UK as well as Europe
2. Acquisition of smaller players and also tie-ups with international brands
3. Government’s increasing support to grow the social investment market


1. Shortage of funds
2. Lack of trust among people and organizations
3. Currently, not a huge market for it

4. Leading commercial banks and financial institutions can start its operation in this sector



1. Barclays

2. Natwest

3. Standard Chartered
4. Co-operatives

The table above concludes the Big Society Capital SWOT analysis along with its marketing and brand parameters.


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