Big Society Capital SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 926

SWOT analysis of Big Society Capital analyses the brand/company with its strengths, weaknesses, opportunities & threats. Big Society Capital is one of the leading brands in the banking & financial services sector. The table below also lists the top Big Society Capital competitors and elaborates Big Society Capital segmentation, targeting, positioning & USP.

Big Society Capital

Parent Company

Big Society Trust


Investment and financial institution


Banking & Financial Services

Tagline/ Slogan

Funding the dream


Social investment institution

Big Society Capital STP


Social investment market

Target Group

Social sector organizations and social entrepreneurs


First ever social financial institution

Big Society Capital SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big Society Capital. Strengths are:

1. Its niche positioning as a social investment institution
2. Set up by UK Government: Created trust and credibility
3. Independent from Government

4. The Big Society Foundation is for charitable donations

5. A strong brand coming up in the region

6. Backing of the UK Govt gives it immense stability


Here are the weaknesses in the Big Society Capital SWOT Analysis:

1. New institution: Set up in 2011
2. Limited commercialization and low brand awareness


Following are the Opportunities in Big Society Capital SWOT Analysis:

1. Untapped markets in UK as well as Europe
2. Acquisition of smaller players and also tie-ups with international brands
3. Government’s increasing support to grow the social investment market


The threats in the SWOT Analysis of Big Society Capital are as mentioned:

1. Shortage of funds
2. Lack of trust among people and organizations
3. Currently, not a huge market for it

4. Leading commercial banks and financial institutions can start its operation in this sector

Big Society Capital Competition


Below are the top 4 Big Society Capital competitors:

1. Barclays

2. Natwest

3. Standard Chartered
4. Co-operatives

The brandguide table above concludes the Big Society Capital SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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