SWOT Analysis of HBOS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
HBOS |
|
Parent Company |
Lloyds Banking Group |
Category |
Finance and Insurance |
Sector |
|
Tagline/ Slogan |
- |
USP |
UK’s largest mortgage lender |
HBOS STP |
|
Segment |
Retail (personal) segment, corporate segment |
Target Group |
Targets those customers who want either complex, full-service financial advice or a basic product with no advice |
Positioning |
As a fifth force in British Banking to the established Big Four UK retail banks |
HBOS SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HBOS : 1. UK’s largest provider of mortgages |
Weaknesses |
1. Due to economic downturn, shortage of credit between the banks and increased mortgage defaults, HBOS was taken over by Lloyds Bank |
Opportunities |
1. Takeover by Lloyds TSB offered financial security |
Threats |
1. Economic downturn: Recession |
HBOS Competition |
|
Competitors |
Below are the 3 main HBOS competitors : 1. Barclays |
The brandguide table above concludes the HBOS SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to HBOS. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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