Permal Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1177

SWOT analysis of Permal Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. Permal Group is one of the leading brands in the banking & financial services sector. The table below also lists the top Permal Group competitors and elaborates Permal Group segmentation, targeting, positioning & USP.

Permal Group

Parent Company

Legg Mason


Hedge Funds


Banking & Financial Services

Tagline/ Slogan



One of the largest alternative asset management group in the world

Permal Group STP


Personal Segment, Institutional Segment and Wealth management segment

Target Group

Targets high net-worth individuals. Institutions and insurance companies


Focused on hedge funds and private-equity fund of products for international investors

Permal Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Permal Group. Strengths are:

1. Leading global alternative asset manager
2. Manages huge investments with a strong global investment team
3. Extensive networks of experienced managers and relationships around the globe

4. It has international offices in London, NY, Singapore, Boston, Dubai, etc

5. It also has a subsidiary Permal Capital Management


Here are the weaknesses in the Permal Group SWOT Analysis:

1. Investment solutions offered are subjected to high risk and limited geographic span
2. Operational and liquidity risk: rumor of funds having liquidity problems


Following are the Opportunities in Permal Group SWOT Analysis:

1. Takeover by Legg Mason offered financial security
2. Launch of Permal Alternative Select Fund: an open end alternative mutual fund
3. Stabilized investor base by increasing the percentage of pension funds and other institutional clients, to nearly 40%: Increasing trust among the inventors


The threats in the SWOT Analysis of Permal Group are as mentioned:

1. Economic downturn: Recession
2. Extra emphasis on liquidity by brokerage firms in the aftermath of the 2008-09 global markets meltdown

Permal Group Competition


Below are the top 3 Permal Group competitors:

1. William Blair & Company
2. Cerberus Capital Management
3. J.P. Morgan Asset Management firm

The brandguide table above concludes the Permal Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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