Permal Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 758

SWOT Analysis of Permal Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Permal Group

Parent Company

Legg Mason


Hedge Funds


Banking and Financial Services

Tagline/ Slogan



One of the largest alternative asset management group in the world



Personal Segment, Institutional Segment and Wealth management segment

Target Group

Targets high net-worth individuals. Institutions and insurance companies


Focused on hedge funds and private-equity fund of products for international investors

SWOT Analysis


1. Leading global alternative asset manager
2. Manages huge investments with a strong global investment team
3. Extensive networks of experienced managers and relationships around the globe

4. It has international offices in London, NY, Singapore, Boston, Dubai, etc

5. It also has a subsidiary Permal Capital Management


1. Investment solutions offered are subjected to high risk and limited geographic span
2. Operational and liquidity risk: rumor of funds having liquidity problems


1. Takeover by Legg Mason offered financial security
2. Launch of Permal Alternative Select Fund: an open end alternative mutual fund
3. Stabilized investor base by increasing the percentage of pension funds and other institutional clients, to nearly 40%: Increasing trust among the inventors


1. Economic downturn: Recession
2. Extra emphasis on liquidity by brokerage firms in the aftermath of the 2008-09 global markets meltdown



1. William Blair & Company
2. Cerberus Capital Management
3. J.P. Morgan Asset Management firm

The table above concludes the Permal Group SWOT analysis along with its marketing and brand parameters.


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