The One Account SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1043

SWOT analysis of The One Account analyses the brand/company with its strengths, weaknesses, opportunities & threats. The One Account is one of the leading brands in the banking & financial services sector. The table below also lists the top The One Account competitors and elaborates The One Account segmentation, targeting, positioning & USP.

The One Account

Parent Company

The Royal Bank of Scotland


Mortgages market


Banking & Financial Services

Tagline/ Slogan



Niche positioning of offset mortgages

The One Account STP


Personal customers and business segment

Target Group

Mortgage brokers , retail customers, organizations and independent financial advisers


Current account mortgage provider

The One Account SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The One Account. Strengths are:

1. Won many awards: ‘Best Mortgage Provider’, Best Current Account Mortgage’ and many more
2. The ‘One Account’ product offered
3. Its operation directly by phone, internet and post
4. Major shareholding by Royal Bank of Scotland: Financial security


Here are the weaknesses in the The One Account SWOT Analysis:

1. Limited product range: Niche positioning
2. Absence of brick and mortar system


Following are the Opportunities in The One Account SWOT Analysis:

1. Tap the increasing internet penetration
2. Leverage the ‘One Account’ concept

3. Having offices/outlets for having a personalized one-on-one financial advisory management team


The threats in the SWOT Analysis of The One Account are as mentioned:

1. Other established banks and institutions may replicate the model
2. Absence of physical structure might result in lack of trust among people

3. Fluctuating economic scenarios and recession can affect business performance

The One Account Competition


Below are the top 3 The One Account competitors:

1. Barclays
2. Bank of England

3. Natwest

The brandguide table above concludes the The One Account SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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