The One Account SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1130

SWOT analysis of The One Account analyses the brand/company with its strengths, weaknesses, opportunities & threats. In The One Account SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The One Account to benchmark its business & performance as compared to the competitors and industry. The One Account is one of the leading brands in the banking & financial services sector. The table below also lists the top The One Account competitors and elaborates The One Account market segmentation, target group, positioning & Unique Selling Proposition (USP).

The One Account SWOT, Competitors, Marketing STP & Brand analysis Table
The One Account Brand Analysis
Parent Company

The Royal Bank of Scotland


Mortgages market


Banking & Financial Services

Tagline/ Slogan



Niche positioning of offset mortgages

The One Account STP

Personal customers and business segment

Target Group

Mortgage brokers , retail customers, organizations and independent financial advisers


Current account mortgage provider

The One Account SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The One Account. Strengths are:

1. Won many awards: ‘Best Mortgage Provider’, Best Current Account Mortgage’ and many more
2. The ‘One Account’ product offered
3. Its operation directly by phone, internet and post
4. Major shareholding by Royal Bank of Scotland: Financial security


Here are the weaknesses in the The One Account SWOT Analysis:

1. Limited product range: Niche positioning
2. Absence of brick and mortar system


Following are the Opportunities in The One Account SWOT Analysis:

1. Tap the increasing internet penetration
2. Leverage the ‘One Account’ concept

3. Having offices/outlets for having a personalized one-on-one financial advisory management team


The threats in the SWOT Analysis of The One Account are as mentioned:

1. Other established banks and institutions may replicate the model
2. Absence of physical structure might result in lack of trust among people

3. Fluctuating economic scenarios and recession can affect business performance

The One Account Competition

Below are the top 3 The One Account competitors:

1. Barclays
2. Bank of England

3. Natwest

The brandguide table above concludes the The One Account SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The One Account. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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