Cahoot SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 589

SWOT Analysis of Cahoot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Santander UK plc


Internet based Banking


Finance and Insurance

Tagline/ Slogan

Smart with money


Focused as an Internet based bank



Internet based banking

Target Group

Young consumers


A brand that was based entirely online

SWOT Analysis


1. Unique positioning of direct – only access bank combined with customized accounts
2. Focus on data analysis and modeling to fine tune its strategy
3. A strong edge over other brands in advertising and raising its brand awareness in its target segment
4. Wide product variety

5. Close to a million customers


1. Customers do not find it comfortable in case of cash deposits as they don’t have branches
2. Dependency on technology and security scare among customers is high. The case of power outage in Spain resulted in secure section of website became unavailable which made people frenzy


1. Mobile Banking can be leveraged with the increasing penetration of smartphones
2. Introduction of new products like Faster Payment Service
3.Leverage on the CRM technology  and its increasing benefits


1. Failing to innovate may result in cause of failure as competition is intense and products are easily replicable by established banks
2. Downgrading of credit ratings of Santander by Moody’s due to financial weakness may increase insecurity among the Cahoot’s customers

3. Increasing activity of competitors can reduce market share



1.Egg UK

The table above concludes the Cahoot SWOT analysis along with its marketing and brand parameters.


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