Cheyne Capital Management SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 596

SWOT Analysis of Cheyne Capital Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheyne Capital Management

Parent Company

Cheyne Capital Management


Financial Institution


Financial Services

Tagline/ Slogan



A firm specializing in asset management and capable of providing above average returns to its customers



Banking & Financial Services

Target Group

HNI’s, firms and large investors


A firm with rich experience in asset management services

SWOT Analysis


1. Has won over several awards from recognized institutions since 1999 which is the year when it was established
2. Authorized and regulated by Financial Conduct authority -> confidence for investors
3. The investment philosophy of the firm is based on deep fundamental analysis
4. Has expertise in the domain it operates

5. Has offices in London, Switzerland, Bermuda


1. Specially more focused towards European markets and that too limited locations
2. Has a small base of employees
3. Highly vulnerable to interest rate risk as well as foreign exchange risk


1. Can expand to other geographic continents
2. Can acquire other asset management companies & increase its market share
3. Can hire talented graduates/post graduates to increase the employee base


1. New players venturing in the market
2. Highly sensitive to European macroeconomic conditions as well as has a high risk against European currency

3. The profitability is highly dependent upon the phase of business cycle -> In boom it flourishes whereas it suffers during recession



1. AXA
2. Credit Suisse Group
3. Allianz SE


5. Aberdeen Asset Management

The table above concludes the Cheyne Capital Management SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Cheyne Capital Management. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: