Panmure Gordon & Co SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 525

SWOT Analysis of Panmure Gordon & Co with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Panmure Gordon & Co.

Parent Company

Panmure Gordon & Co.


Financial Institutions


Banking & Financial Services

Tagline/ Slogan

Integrity in Investment banking


Investment banking & stockbroking services



Banking & Financial Services

Target Group

HNI’s, firms and large investors


A leading financial institution specializing in investment banking and stockbroking services

SWOT Analysis


1. Expertise in a specific segment viz. investment banking stockbroking services
2. Over 400 institutional clients as well as 100 listed corporate clients
3. High PE ratio than the industry average -> Stock overvalued which means greater demand for shares
4. Strong partnership base with Auerbach Grayson which is a brokerage firm

5. Presence since 1876 shows the brands legacy


1. Valuation (EV/EBITDA ratio) of the company is lower than the average of this sector and consequently lower than its peers
2. Only present in Britain, Singapore & Switzerland and has a small employee base


1. Can diversify into retail banking, priority banking, business banking, etc.
2. Can expand to Asian, European as well as other countries

3. Acquisition of smaller players and tie-ups with big brands


1. New entries into investment banking stockbroking sector is easy -> reduction of market share
2. Danger of getting acquired by other big players

3. Fluctuating global economic scenario and recessions



1. Goldman Sachs
2. Morgan Stanley
3. Green Investment Bank

4. Barclays Stockbrokers

5. Redmayne-Bentley

6. Oversea-Chinese Banking Corporation (OCBC) Ltd.

The table above concludes the Panmure Gordon & Co SWOT analysis along with its marketing and brand parameters.


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