Suncorp Group Ltd SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2026

SWOT Analysis of Suncorp Group Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Suncorp Group Ltd.

Parent Company

Suncorp Group Ltd.


Financial Institution


Banking & Financial Services

Tagline/ Slogan

Everything under the sun


Provides diverse range of financial services as well as the best services

Suncorp Group Ltd STP


Banking & Financial Services

Target Group

Individuals, HNI’s & large firms


A one stop firm providing diverse financial products and services ranging from banking to insurance

Suncorp Group Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Suncorp Group Ltd :

1. One of the largest bank and general insurer group in Australia
2. Numerous subsidiaries of this group help to bring accountability as well as efficiency
3. Diversified product portfolio
4. A top 20 ASX listed company and has over 15000 employees

5. A higher PE ratio than the industry average -> Stock overvalued


1. Only present in Australia and New Zealand and no global presence
2. Earnings lower than the industry average and the firm has to maintain the earnings next year else the stock price will fall


1. Can expand to other countries
2. Can acquire or form strategic alliance with other firms to gain market share

3. Increasing products and services offered to individual and corporate customers


1. Fluctuations in the Government regulations and its policies
2. Threat of new entrants

3. Increasing competitor activity

Suncorp Group Ltd Competition


Below are the 8 main Suncorp Group Ltd competitors :

1. ANZ Bank
2. National Australia Bank
3. Commonwealth Bank of Australia


5. Westpac

6. Bank of New Zealand (BNZ)

7. Heartland Bank

8. SBS Bank

The brandguide table above concludes the Suncorp Group Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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