Cheltenham & Gloucester SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 969

SWOT Analysis of Cheltenham & Gloucester with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheltenham & Gloucester

Parent Company

Llyods Banking Group


Financial Institution


Banking & Financial Services

Tagline/ Slogan



A firm specializing in mortgage and savings products

Cheltenham & Gloucester STP


Individuals, HNIs, medium and large firms and large investors

Target Group

HNIs, medium and large firms and large investors


A financial firm offering only mortgage and savings products to its customers

Cheltenham & Gloucester SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cheltenham & Gloucester :

1. Expertise in mortgage and savings products
2. Subsidiary of Llyods Banking Group-> a reputed brand name & can leverage this
3. Has acquired over 25 financial firms
4. Authorized and regulated by Financial Conduct Authority

5. Strong history of acquisitions which has boosted its position


1. Has limited product offerings
2. Operates only in England, Wales and Scotland


1. Can offer other financial products and services from investment management, retail banking, corporate banking, etc.
2. Can even form strategic alliance with other top notch financial firms & can take advantage of that
3. Can expand to other developing as well as developed countries like, India, Japan, US, South Africa, etc.


1. Highly dependent on macroeconomic outlook of England
2. Highly vulnerable to Great Britain Pound (GBP) currency fluctuation
3. New entrants

Cheltenham & Gloucester Competition


Below are the 6 main Cheltenham & Gloucester competitors :

1. Royal Bank of Scotland
3. Barclays

4. Standard Chartered

5. Citibank UK

6. Yorkshire Bank

The brandguide table above concludes the Cheltenham & Gloucester SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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