SWOT Analysis of CIT Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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CIT Group |
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Parent Company |
CIT Group Inc.( Commercial Investment Trust) |
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Category |
Financial Institution |
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Sector |
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Tagline/ Slogan |
At CIT, we are Capital Redefined |
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USP |
A one stop where all commercial as well as retail financial services are provided |
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CIT Group STP |
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Segment |
Individuals, HNIs and medium & large firms |
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Target Group |
Medium and large firms |
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Positioning |
A financial service provider that offers products related to every specific need of firms as well as offers financial products for retail customers |
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CIT Group SWOT Analysis |
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Strengths |
1. Appears in the list of Fortune 500 companies 4. The company has operations in US, Europe & Asia Pacific 5. Over 3500+ people are employed with the company |
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Weaknesses |
1. Lower market share compared to prominent global financial institutions |
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Opportunities |
1. Can expand to other locations & increase its market share 3. More services for customers and more focus on brand marketing and advertising |
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Threats |
1. Highly sensitive to macroeconomic outlook of the particular country 3. Economic recessions and increasing competitors activity |
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CIT Group Competition |
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Competitors |
1. American Financial Services 4. Discover Financial Services 5. Brewer Investment Group 6. Fannie Mae |
The brandguide table above concludes the CIT Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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