SWOT analysis of CIT Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. CIT Group is one of the leading brands in the banking & financial services sector. The table below also lists the top CIT Group competitors and elaborates CIT Group segmentation, targeting, positioning & USP.
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CIT Group |
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Parent Company |
CIT Group Inc.( Commercial Investment Trust) |
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Category |
Financial Institution |
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Sector |
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Tagline/ Slogan |
At CIT, we are Capital Redefined |
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USP |
A one stop where all commercial as well as retail financial services are provided |
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CIT Group STP |
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Segment |
Individuals, HNIs and medium & large firms |
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Target Group |
Medium and large firms |
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Positioning |
A financial service provider that offers products related to every specific need of firms as well as offers financial products for retail customers |
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CIT Group SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CIT Group. Strengths are: 1. Appears in the list of Fortune 500 companies 4. The company has operations in US, Europe & Asia Pacific 5. Over 3500+ people are employed with the company |
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Weaknesses |
Here are the weaknesses in the CIT Group SWOT Analysis: 1. Lower market share compared to prominent global financial institutions |
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Opportunities |
Following are the Opportunities in CIT Group SWOT Analysis: 1. Can expand to other locations & increase its market share 3. More services for customers and more focus on brand marketing and advertising |
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Threats |
The threats in the SWOT Analysis of CIT Group are as mentioned: 1. Highly sensitive to macroeconomic outlook of the particular country 3. Economic recessions and increasing competitors activity |
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CIT Group Competition |
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Competitors |
Below are the top 6 CIT Group competitors: 1. American Financial Services 4. Discover Financial Services 5. Brewer Investment Group 6. Fannie Mae |
The brandguide table above concludes the CIT Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to CIT Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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