Hermitage Capital Management SWOT Analysis, USP & Competitors

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SWOT Analysis of Hermitage Capital Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hermitage Capital Management

Parent Company

Hermitage Capital Management


Financial Institution


Financial Services

Tagline/ Slogan



A firm specializing in asset management and investment services



Individuals, HNIs, small, medium & large firms and large investors

Target Group

HNIs and large investors


A firm offering specialized services in asset management and investment management

SWOT Analysis


1. It was ranked as world’s best performing emerging markets fund
2. One of the leading firms in Russia specializing in asset management
3. Has won many reputed awards and is highly recognized by large international investors

4. Has be acclaimed as World’s Best Performing Emerging Markets Fund


1. Small base of employees
2. Mostly confines its operations in Russia

3. Controversy with the alleged Russian govt fraud affects its brand image


1. Can acquire small banks and diversify into other related industries like banking, etc.
2. Can expand to other countries & increase its market share


1. Low entry barriers
2. Highly vulnerable to macroeconomic as well as political outlook of a country



1. UralSib Asset Management
2. Pallada Asset Management

4. Metropol

5. Renova Group

6. Altima Asset Management

The table above concludes the Hermitage Capital Management SWOT analysis along with its marketing and brand parameters.


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