Orix Financial Services SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 973

SWOT Analysis of Orix Financial Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orix Financial Services

Parent Company

Orix Financial Services


Financial Institutions


Banking & Financial Services

Tagline/ Slogan

Answers, Custom Fit


Firm dedicated to offer commercial finance products



Individuals, HNIs, firms and investors

Target Group

HNIs and firms


A financial firm dedicated to offer financial products & services to firms as well as individuals

SWOT Analysis


1. Majority owner of Orix Buffaloes baseball team -> helps to develop the brand image
2. Offers diversified products - rentals, leasing, life insurance, real estate financing, lending, banking, venture capital, etc.
3. One of the largest and leading diversified financial conglomerates
4. Has global presence in US, Asia and Africa, etc.

5. The company has over 25,000+ employees in over 1800 locations

6. Has been in business since 1964


1. Brand recall is lower despite being a prominent international player
2. Presence of competitors has reduced its market share


1. Can acquire or form strategic alliance with other firms
2. Can expand to other various countries

3. Focus on advertising and marketing would help boost the brand image


1. Highly sensitive to domestic interest rates of the country
2. Vulnerable to the political outlook of the country



1. Mackinac Financial Corporation
2. Discover Financial Services
3. CIT Group Inc.

4. JP Morgan Chase

The table above concludes the Orix Financial Services SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Orix Financial Services. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: