Adam & Company SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1177

SWOT Analysis of Adam & Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adam & Company

Parent Company

Royal Bank of Scotland


Financial Institutions


Banking & Financial Services

Tagline/ Slogan



A one stop for all financial products and services

Adam & Company STP


Individuals, HNIs, medium and large firms, investors

Target Group

HNIs, large firms and investors


A bank that offers diverse range of financial products ranging from retail, corporate, investment banking to advisory services

Adam & Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Adam & Company :

1. One of the leading Scotland’s private bank established decades ago.

2. Strong support & brand name of the parent company

3. Provides a diverse range of financial products from – Retail, investment, corporate banking, advisory services and wealth management

4. The brand is also involved with prominent organizations in the UK for sponsorships


1. Mostly situated at concentrated towards customers from UK
2. Has a small base of employees and small client size compared to global leaders


1. Can acquire or form strategic alliance with other banks
2. Can expand to other countries
3. Can provide insurance services

4. Expand to newer geographies and tie-ups with global banks


1. Highly vulnerable to economic conditions
2. Interest rate risk as well as currency risk endangers the banking operations

3. Increasing competitor activity and higher operational costs

Adam & Company Competition


Below are the 6 main Adam & Company competitors :

2. Llyods Banking Group
3. Barclays

4. Standard Chartered Bank

5. Handelsbanken

6. Allied Irish Banks (AIB)

The brandguide table above concludes the Adam & Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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