Adam & Company SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1573

SWOT analysis of Adam & Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Adam & Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Adam & Company to benchmark its business & performance as compared to the competitors and industry. Adam & Company is one of the leading brands in the banking & financial services sector. The table below also lists the top Adam & Company competitors and elaborates Adam & Company market segmentation, target group, positioning & Unique Selling Proposition (USP).

Adam & Company SWOT, Competitors, Marketing STP & Brand analysis Table
Adam & Company Brand Analysis
Parent Company

Royal Bank of Scotland


Financial Institutions


Banking & Financial Services

Tagline/ Slogan



A one stop for all financial products and services

Adam & Company STP

Individuals, HNIs, medium and large firms, investors

Target Group

HNIs, large firms and investors


A bank that offers diverse range of financial products ranging from retail, corporate, investment banking to advisory services

Adam & Company SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Adam & Company. Strengths are:

1. One of the leading Scotland’s private bank established decades ago.

2. Strong support & brand name of the parent company

3. Provides a diverse range of financial products from – Retail, investment, corporate banking, advisory services and wealth management

4. The brand is also involved with prominent organizations in the UK for sponsorships


Here are the weaknesses in the Adam & Company SWOT Analysis:

1. Mostly situated at concentrated towards customers from UK
2. Has a small base of employees and small client size compared to global leaders


Following are the Opportunities in Adam & Company SWOT Analysis:

1. Can acquire or form strategic alliance with other banks
2. Can expand to other countries
3. Can provide insurance services

4. Expand to newer geographies and tie-ups with global banks


The threats in the SWOT Analysis of Adam & Company are as mentioned:

1. Highly vulnerable to economic conditions
2. Interest rate risk as well as currency risk endangers the banking operations

3. Increasing competitor activity and higher operational costs

Adam & Company Competition

Below are the top 6 Adam & Company competitors:

2. Llyods Banking Group
3. Barclays

4. Standard Chartered Bank

5. Handelsbanken

6. Allied Irish Banks (AIB)

The brandguide table above concludes the Adam & Company SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Adam & Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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