HiSAVE SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 452

SWOT Analysis of HiSAVE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Financial Institution


Banking & Financial Services

Tagline/ Slogan

Why save when you can HiSAVE?


A bank focused on offering quality products from retail and business banking



Individuals, HNIs and medium & large firms

Target Group

Individuals and firms


A financial institution especially focused towards catering the needs of retail customers as well as medium and large firms.

SWOT Analysis


1. Strong brand name associated with it
2. Was less vulnerable towards liquidity risk and capital risk in the 2008 financial crisis -> Efficient & better management of funds
3. Authorized by Prudential Regulation Authority and regulated by Financial Conduct Authority
4. Covered by Financial Services Compensation Scheme

5. Has continuous and a gradual rise in its operating income over three years


1. A very high Capital Adequacy Ratio (CAR) -> Inefficient use of surplus funds instead of investing it in safe returns
2. Operations are mostly concerned towards savings & remittance accounts


1. Can offer investment management, insurance products & advisory services
2. Can form strategic alliance with other growing firms to expand its market share

3. Tap more customers through strategic online growth


1. Highly vulnerable to macroeconomic conditions

2. The bank has high chances of getting expose to interest rate risk as well as sovereign risk

3. Fluctuating global economy and dollar price variation affects business



2. Barclays
3. Llyods Banking Group

4. Allied Irish Banks

5. Handelsbanken

6. Royal Bank of Scotland

7. Standard Chartered Bank

8. Citibank UK

The table above concludes the HiSAVE SWOT analysis along with its marketing and brand parameters.


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