TSB Bank plc SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1110

SWOT Analysis of TSB Bank plc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TSB Bank plc

Parent Company

TSB Banking Group plc.


Financial Institution


Banking & Financial Services

Tagline/ Slogan

Local Banking for Great Britain


A one stop for all the retail customers as well as firms



Individuals, HNI’s, medium & large firms and investors

Target Group

Individuals, medium and large firms


A firm dedicated to offer financial products ranging from retail and corporate banking

SWOT Analysis


1. Has a large base of employees over 8000
2. Has a wide number of branches, through which it provides financial products and services, around 631
3. Provides diverse range of products under retail and corporate banking
4. Listed on London Stock Exchange

5. Authorized and regulated by Prudential Regulation Authority and Financial Conduct Authority, respectively


1. Intense competition from bigger banks means low market share
2. Mostly confined to UK means limited operations


1. Can offer products from other banking divisions like, investment banking, advisory services & wealth management
2. Can expand to other geographic continents

3. Tie-ups with bigger players and more branding to boost image


1. Highly vulnerable to the economic conditions prevailing in the economy
2. Competitors can acquire other financial firms and can expand their market share

3. Unfavorable market conditions and strict govt policies



1. Llyods Banking Group
3. Barclays

4. Standard Chartered Bank

5. Yorkshire Bank

6. Clydesdale Bank

The table above concludes the TSB Bank plc SWOT analysis along with its marketing and brand parameters.


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