Marshall Wace SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1374

SWOT Analysis of Marshall Wace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marshall Wace

Parent Company

Marshall Wace


Hedge fund


Banking & Financial Services

Tagline/ Slogan



Specialist in hedge funds and equity mutual funds

Marshall Wace STP


Investment products

Target Group

Major institutions


One of the foremost hedge fund firms in Europe

Marshall Wace SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Marshall Wace :

1. Received many awards from both EuroHedge and AsiaHedge for developing two complementary approaches to equity long/short fund management based on fundamental strategies and on-process driven strategies
2. Being relatively new company, it has good total market value
3. A strong hedge fund shared between its members after a surge in profits
4. The institution has offices in London and  Hong Kong


1. Marshall Wace trades very heavily which is very risky
2. Skepticism among the customers and employees related its strategy called TOPS: Trade Optimized Portfolio System


1. The recent plans to buy major stake in a New-York based firm that invests in peer-to-peer loans to demonstrate its growing interest worldwide in nonbank lending
2. Being one of the top hedge fund company, trust among institutions is there which can be leveraged considering its high risk profile


1. A partner Simon Goodman who played a central role in developing Marshall Wace’s renowned proprietary has left the hedge fund firm
2. An Asian JV with GaveKal  , a well-known research and investment company parted off last year

3. Fluctuating economic scenario can be an issue

Marshall Wace Competition


Below are the 3 main Marshall Wace competitors :

1.Laurel Capital Kingsway LLP
2.Acuity Advisors Limited
3.BDC Corporate Finance Limited

The brandguide table above concludes the Marshall Wace SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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