Northern Rock SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1628

SWOT analysis of Northern Rock analyses the brand/company with its strengths, weaknesses, opportunities & threats. Northern Rock is one of the leading brands in the banking & financial services sector. The table below also lists the top Northern Rock competitors and elaborates Northern Rock segmentation, targeting, positioning & USP.

Northern Rock SWOT, Competitors, Marketing STP & Brand analysis Table
Northern Rock Analysis

Parent Company

Virgin Money

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Top mortgage lender in UK

Northern Rock STP

Segment

Private and commercial banking

Target Group

Upper middle and High end individuals

Positioning

As one of the top mortgage lenders

Northern Rock SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Northern Rock. Strengths are:

1. One of the top five mortgage lenders in UK in terms of gross lending
2. The company focused on developing its own staff and most appointments including the Chief executive were made internally
3. The bank sponsored many local sports clubs and events and also donated substantial amounts to its own independent charity, the Northern Rock Foundation

4. It had a good capable employee strength with 6400 staff in number

Weaknesses

Here are the weaknesses in the Northern Rock SWOT Analysis:

1. Supply of credit had more restrictions than others because its way of expanding its fund base was risky: Securitization
2.Bank was nationalized after the 2008 financial crisis as it was unable to replay taxpayer’s money
3. Many purchases were made at wrong times like the purchase of home ground of Newcastle Falcons Rugby Club for 15m pound which was done three weeks before the bank had to appeal to Bank of England for emergency loan

Opportunities

Following are the Opportunities in Northern Rock SWOT Analysis:

1. Sold to Virgin Money in 2012 and hence confidence among people was restored
2. Bank of England stepped into to give the bank an emergency loan giving it an opportunity to restore confidence among its customers

Threats

The threats in the SWOT Analysis of Northern Rock are as mentioned:

1. Shares of the bank fell after it approached for help to the Bank of England
2.Northern bank was built around mortgage business and hence it was very risky
3.Slow-down in the UK housing market as a result of financial troubles

Northern Rock Competition

Competitors

Below are the top 3 Northern Rock competitors:

1.Bank of England
2.Allied Irish Bank
3.Halifax Bank

The brandguide table above concludes the Northern Rock SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Northern Rock. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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