Unity Trust Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1628

SWOT analysis of Unity Trust Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Unity Trust Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Unity Trust Bank to benchmark its business & performance as compared to the competitors and industry. Unity Trust Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Unity Trust Bank competitors and elaborates Unity Trust Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Unity Trust Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Unity Trust Bank Brand Analysis
Parent Company

The Co-operative Group




Banking & Financial Services

Tagline/ Slogan

We are Unity


Specialist bank for civil society, social enterprises, CICs, councils and trade unions

Unity Trust Bank STP

Socially-responsible banking services

Target Group

Trade unions and charities


UK’s first trade-union owned bank

Unity Trust Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Unity Trust Bank. Strengths are:

1. Focused bank with a good understanding of the sectors their target group works in. It hence doesn’t provide banking for individuals and commercial businesses
2. Bank is trade-union owned with them holding majority stake in the bank
3. First bank to be awarded the Living Wage Employer Accreditation Mark – which reflected bank’s commitment to pay their employees, consultants and contractors a living wage or more
4. Focus on initiatives like staff fundraising and volunteering in local communities

5. Recognized as one of the most charitable trusts repeatedly


Here are the weaknesses in the Unity Trust Bank SWOT Analysis:

1.  More control with the trade-unions is risky
2. Getting capital for funding being a social enterprise bank is tough
3. Being a specialist bank, target group base is comparatively smaller and there is not awareness among people regarding social initiatives


Following are the Opportunities in Unity Trust Bank SWOT Analysis:

1. The plan to reposition the bank with the new ownership structure underway may help the bank restore the credibility lost following the scandal in its parent company
2. It’s a relatively untapped market and hence demand for the same can be created

3. Tie-ups with bigger globally recognized banks


The threats in the SWOT Analysis of Unity Trust Bank are as mentioned:

1. Co-operative Bank’s stake was put up for sale to restore profitability following the capital shortfall.
2.The plan to set for an overhaul of the ownership structure can be risky

3. Global economic fluctuations and recessions can affect business

Unity Trust Bank Competition

Below are the top 3 Unity Trust Bank competitors:

1. Hapoalim
2. BFG
3. Big Society Capital

The brandguide table above concludes the Unity Trust Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Unity Trust Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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