Australian Securities Exchange SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 970

SWOT Analysis of Australian Securities Exchange with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Australian Securities Exchange

Parent Company

ASX Ltd.


Financial Institution


Financial Service provider

Tagline/ Slogan



A public company that allows the trading of company’s financial instruments and allows them to raise funds in the market



Small, medium and large firms

Target Group

Small, medium and large firms


A firm which allows the trading of shares and other instruments issued by a company

SWOT Analysis


1. Has an average daily turnover of billions of Australian dollars
2. Australia’s primary securities exchange for the trading of financial contracts
3. Allows various financial instruments to trade like, options, futures, swaps, shares, ETFs, etc.

4. One of the most recognized and steady financial institutions in Australia

5. Allows raising funds from the market for development of firms


1. Strictly into securities trading business can be an issue during economic recessions

2. Limited to Australia and international associations


1. Helps in the economic growth of the country
2. Can grow the system of Depository Receipts for firms to raise capital


1. Turnover largely depends on the prevailing domestic interest rates of the country
2. A growing economy would mean expansion of secondary market & thus would mean higher revenues for ASX



1. National Stock Exchange of Australia
2. Bendigo Stock Exchange

The table above concludes the Australian Securities Exchange SWOT analysis along with its marketing and brand parameters.


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