Australian Securities Exchange SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1484

SWOT Analysis of Australian Securities Exchange with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Australian Securities Exchange

Parent Company

ASX Ltd.


Financial Institution


Banking & Financial Services

Tagline/ Slogan



A public company that allows the trading of company’s financial instruments and allows them to raise funds in the market

Australian Securities Exchange STP


Small, medium and large firms

Target Group

Small, medium and large firms


A firm which allows the trading of shares and other instruments issued by a company

Australian Securities Exchange SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Australian Securities Exchange :

1. Has an average daily turnover of billions of Australian dollars
2. Australia’s primary securities exchange for the trading of financial contracts
3. Allows various financial instruments to trade like, options, futures, swaps, shares, ETFs, etc.

4. One of the most recognized and steady financial institutions in Australia

5. Allows raising funds from the market for development of firms


1. Strictly into securities trading business can be an issue during economic recessions

2. Limited to Australia and international associations


1. Helps in the economic growth of the country
2. Can grow the system of Depository Receipts for firms to raise capital


1. Turnover largely depends on the prevailing domestic interest rates of the country
2. A growing economy would mean expansion of secondary market & thus would mean higher revenues for ASX

Australian Securities Exchange Competition


Below are the 2 main Australian Securities Exchange competitors :

1. National Stock Exchange of Australia
2. Bendigo Stock Exchange

The brandguide table above concludes the Australian Securities Exchange SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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