BH Global Ltd SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 776

SWOT Analysis of BH Global Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BH Global Ltd.

Parent Company

BH Global Ltd.


Financial Institution


Banking & Financial Services

Tagline/ Slogan



One of the leading British investment firms dealing mainly with foreign exchange markets and fixed income instruments

BH Global Ltd STP


HNIs, large & medium firms and investors

Target Group

HNIs, large firms and investors


A financial firm especially dedicated towards serving investment needs of the consumers

BH Global Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BH Global Ltd :

1. Listed on London Stock Exchange
2. One of the largest Britain Investment management companies
3. Expertise in catering to a specific segment
4. Had a strong set of assets under management

5. Has PE Ratio higher than the industry average


1. Strictly offers products from a single domain
2. Global presence is not that strong


1. Can offer financial products from other domains like corporate banking, retail banking, private banking, wholesale banking, etc.
2. Can expand to other geographical countries


1. The operations of the firm are highly vulnerable to the macroeconomic situation of the country
2. A high risk that can arise due to new entrants

3. Strict govt policies and regulations

BH Global Ltd Competition


Below are the 5 main BH Global Ltd competitors :

1. Aegon Asset Management
2. Threadneedle Investments
3. Schroders

4. Artemis Fund Managers

5. Aberdeen Asset Management

The brandguide table above concludes the BH Global Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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