CQS SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1053

SWOT Analysis of CQS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Financial Institution


Banking & Financial Services

Tagline/ Slogan



A financial firm having an expertise in investment management services



Individuals, HNIs, large firms and large investors

Target Group

HNIs, large firms and investors


A firm specially dedicated to offer asset management services to the consumers

SWOT Analysis


1. Ranked fifth in Financial News 100 most influential list
2. Member of Loan Market Association, Alternative Investment Management Association, Hedge Fund Standards Board and International Swaps and Derivatives Association -> Strengthens the reputation of the firm
3. Has offices in London, New York, Sydney, Geneva and New Jersey -> covers a larger segment
4. Has placed successful bets in US subprime mortgage market

5. Has won various awards -> Best Hedge-Fund manager in credit, overall, etc.


1. Product offerings are limited
2. Not enough presence worldwide


1. Can diversify to offer banking as well as insurance services
2. Can expand to other large countries

3. Customized service for both individual and business customers


1. Firm’s operations are largely affected by the slowdown in the business cycle
2. High probability of new players entering the market

3 Highly exposed to foreign exchange risk and interest rate risk



1. JP Morgan Asset Management
2. Bridgewater Associates
3. Paulson & Co.

4. Cerberus Capital Management

5. Goldman Sachs Asset Management

6. Canyon Partners

7. Two Sigma Investments

8. Angelo Gordon Co.

The table above concludes the CQS SWOT analysis along with its marketing and brand parameters.


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