The Chase Manhattan Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 677

SWOT Analysis of The Chase Manhattan Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Chase Manhattan Bank

Parent Company

JP Morgan Chase


Financial Institution


Banking & Financial Services

Tagline/ Slogan

Chase what matters
Chase. The right relationship is everything


A firm dedicated especially to offer products for retail customers, firms as well as investors



Individuals, medium & large firms, HNIs and investors

Target Group

Individuals, medium & large firms and HNIs


A financial firm that offers wide variety of financial products touching every banking domain

SWOT Analysis


1. One of the big four banks in United States & is one of the oldest banks established in 1799
2. Strong reputation of the parent company -> can leverage that
3. Parent company has a strong base of employees over 250,000+
4. Strong financial position f parent company

5. Has presence in over 85 countries and around 5100 branches


1. Only focused in commercial banking, corporate banking, merchant banking and investment banking
2. Strong control of the parent company means limited flexibility


1. Can diversify to offer insurance products
2. Can expand to other big countries
3. Acquire smaller firms or form strategic alliance with bigger firms


1. Firm’s operations are highly dependent upon the economic situation of the country
2. Certain businesses of the firm are exposed to foreign exchange risk and interest rate risk



1. Bank of America
2. Citigroup
3. SLM Corporation

4. Barclays


6. Wells Fargo

7. BNY Mellon

The table above concludes the The Chase Manhattan Bank SWOT analysis along with its marketing and brand parameters.


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