DBS Bank Limited SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1272

SWOT Analysis of DBS Bank Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DBS Bank Limited

Parent Company

DBS Bank Limited




Financial Services

Tagline/ Slogan

Living, Breathing Asia


Bank delivering entire range of financial services in an Asian way



Retail and Corporate clients

Target Group

Corporate, SME, individual customers in Asia and Middle East


Asia’s Safest, Asia’s Best

SWOT Analysis


1. Looking at the assets, DBS Bank is considered as the largest bank in South East Asia and among the larger banks in Asia
2. It is considered as a well capitalized bank with AA- and AA1 credit ratings
3. It has received many awards like ‘Safest Bank in Asia’ for many consecutive years and also as the ‘Best Bank in Singapore’
4. Dividend yield is comparatively high when compared to industry figures

5. With the increase in net interest margin every quarter, it can be seen that the bank is taking optimal investment decisions


1. Less presence in countries like Europe, America and Australia. Penetration in these countries is low.
2.Revenue generation is focused on few verticals of bank offerings


1. With the launch of mobile banking with DBS Bank’s ‘money-safe’ guarantee, no. of mBanking users is increasing year on year.
2.It can leverage its strong leading image in Asia to expand its operations in US and Europe

3. Personalized and customized services can boos the brands image


1. Increasing competition of foreign banks with higher capital base in the Asian markets
2.Skepticism among the people about the financial institutions due to the uncertain Asian and the world financial market

3. Economic recessions and govt regulations can affect the business operations



2. Overseas- Chinese Bank Corporation Limited
3. United Overseas Bank

The table above concludes the DBS Bank Limited SWOT analysis along with its marketing and brand parameters.


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