Oversea-Chinese Bank Corporation SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 902

SWOT Analysis of Oversea-Chinese Bank Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oversea-Chinese Bank Corporation Limited

Parent Company

Oversea-Chinese Bank Corporation Limited




Financial Services

Tagline/ Slogan



Second largest financial services group in South East Asia by assets



Retail and commercial banking along with investment banking and asset management

Target Group

Middle to high end individuals and companies


Diversified financial services enterprise with strong capabilities in selected verticals

SWOT Analysis


1. Based on Bloomberg, OCBC is considered as no.1 of the World’s 10 strongest $100 billion assets bank
2. It has received many awards like One of the World’s 50 safest banks, Bank of the Year and Most Attractive Employer
3. The company has an extensive network of 460 branches and representative offices in approx 20 countries and territories
4.Broad based income growth and cost discipline drove net profit up


1. Falls in revenues for the bank is a concern
2. Increase in SGA costs along with decrease in revenues has led to a reduction in bottom line


1. The recent acquisition of Wing Hang Bank, OCBC Bank has greater access to USD and RMB liquidity which are critical to helping it participate in the growing flows associated with China
2. Wing Hang Bank’s SME Business owners and mass affluent retail customers are good target segments for OCBC Bank to further enhance its wealth management business

3. Acquisition of newer customers at more locations, especially emerging economies can give the brand a boost


1. Uncertain financial situation in the Asian market and rising skepticism among the people related financial institutions
2.Change in board by the Bank. OCBC Bank appointed new CEO in its Malaysia business and Wing Hang Bank appointed new CEO recently. These new appointments and their leadership style is still not known



1. DBS Bank Limited
2.Standard Chartered Bank
3.United Overseas Bank

The table above concludes the Oversea-Chinese Bank Corporation SWOT analysis along with its marketing and brand parameters.


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