Sasfin Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 759

SWOT Analysis of Sasfin Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sasfin Bank Limited

Parent Company

Sasfin Bank Limited


Commercial Bank


Financial Services

Tagline/ Slogan

A partner beyond expectations


Specialized banking and financial services for entrepreneurial corporate, commercial and private clients in South Africa



Retail and Corporate consumers

Target Group

Large corporate clients and high net worth individuals


Specialist bank driven by entrepreneurs

SWOT Analysis


1. The bank recorded a healthy surplus liquidity position showing its strong financial position
2. Total income growth was driven by Group’s increasing top line growth initiatives and continues expansion of non-interest revenue base
3. Net interest income increased reflecting bank’s optimal investment decisions

4. Specialized services for entrepreneurs and corporates in South Africa

5. Regionally a very well renowned brand


1. The growth in loans and advances is partly impacted by the negative carry costs on the high liquidity position
2.Expansion in product offering and regional footprint led to increase in staff numbers which resulted in higher staff costs
3.The group recorded decrease in capital adequacy ratio which is a concern


1. New investments of about R18 million in the capital segment may boost up the sluggish performance this segment exhibited last year
2. Increase in the growth rate of foreign exchange business can increase the Treasury segment’ contribution in bank’s profitability


1. The South African economy at present is volatile and fragile and is facing a challenging environment
2.Unemployment across many sectors and weakening of Rand has also decreased credit demand among the customers



1. ABSA Group
2.FirstRand Bank
3.Standard Bank Group

The table above concludes the Sasfin Bank SWOT analysis along with its marketing and brand parameters.


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