Babcock & Brown SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1504

SWOT analysis of Babcock & Brown analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Babcock & Brown SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Babcock & Brown to benchmark its business & performance as compared to the competitors and industry. Babcock & Brown is one of the leading brands in the banking & financial services sector. The table below also lists the top Babcock & Brown competitors and elaborates Babcock & Brown market segmentation, target group, positioning & Unique Selling Proposition (USP).

Babcock & Brown SWOT, Competitors, Marketing STP & Brand analysis Table
Babcock & Brown Brand Analysis
Parent Company

Babcock & Brown

Category

Investment & Advisory firm

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Best known in financial markets for structural finance deals

Babcock & Brown STP
Segment

Retail and corporate investors

Target Group

Firms in real estate, power, transport and other sectors and PPP including retail investors

Positioning

Specialized financial advisor and funds manager

Babcock & Brown SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Babcock & Brown. Strengths are:

1. At its peak before liquidation, the company had 25+ offices and over 1500 employees worldwide
2. Market capitalization peaked at above $9 billion during its period of operation
3. Company’s substantial revenue was generated from Public-Private partnerships (PPP) projects
4. It was regarded as the market leader in US and UK in its structural finance advisory business which generated significant share of company’s net revenue

Weaknesses

Here are the weaknesses in the Babcock & Brown SWOT Analysis:

1. The company’s balance sheet was stuffed with long term illiquid assets financed by short term debt 
2.Fears about the debt levels of the firm and its various satellite funds reduced the share price

Opportunities

Following are the Opportunities in Babcock & Brown SWOT Analysis:

1. The company’s main target market was the real estate sector which was enjoying considerable success in Sydney during its peak operation period
2. Investors were attracted by the salary of firm’s CEO which got hyped in the market to a considerable extent

Threats

The threats in the SWOT Analysis of Babcock & Brown are as mentioned:

1. Share price collapsed by 2008 representing market capitalization of less than $50 million
2. The failure to meet interest payments resulted in the insolvency of the bank

Babcock & Brown Competition
Competitors

Below are the top 3 Babcock & Brown competitors:

1. Macquarie Bank
2.DFA Australia Limited
3.BT

The brandguide table above concludes the Babcock & Brown SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Babcock & Brown. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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