Computershare SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2876

SWOT analysis of Computershare analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Computershare SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Computershare to benchmark its business & performance as compared to the competitors and industry. Computershare is one of the leading brands in the banking & financial services sector. The table below also lists the top Computershare competitors and elaborates Computershare market segmentation, target group, positioning & Unique Selling Proposition (USP).

Computershare SWOT, Competitors, Marketing STP & Brand analysis Table
Computershare Brand Analysis
Parent Company

Computershare Limited


Corporate trust, stock transfer and employee share plan services


Banking & Financial Services

Tagline/ Slogan



Specialized services relating to the public equities markets

Computershare STP

Retail and corporate clients

Target Group

High end individual clients and large companies


Personalized and efficient services related to public equities market

Computershare SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Computershare. Strengths are:

1. Management net profit increased showing its growth

2. Return on equity according to the management results increased
3. It employs over 14,000 people across the globe providing services in over 20 countries to more than 16000 clients

4. Acquisition of smaller firms have made the brand more stable and strong


Here are the weaknesses in the Computershare SWOT Analysis:

1. Transactional revenue lines continue to exhibit a decreasing trend which is putting a pressure on businesses’ operating margins
2.As per the statutory results, there was a decrease in net profits which is a concern


Following are the Opportunities in Computershare SWOT Analysis:

1. Business service segment is showing an increasing trend and full year contribution from few products is the major growth catalyst
2. Focus on technology is increasing in the company and the synergies are well on the way to being realized


The threats in the SWOT Analysis of Computershare are as mentioned:

1. Investor services business is experiencing intensified competition in many markets
2.Economic climate is challenging across the globe including Australia. Macro-economic environment is persistently tough past few years

Computershare Competition

Below are the top 3 Computershare competitors:

1.Macquarie Group

The brandguide table above concludes the Computershare SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Computershare. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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