Computershare SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1343

SWOT Analysis of Computershare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Computershare Limited


Corporate trust, stock transfer and employee share plan services


Financial Services

Tagline/ Slogan



Specialized services relating to the public equities markets



Retail and corporate clients

Target Group

High end individual clients and large companies


Personalized and efficient services related to public equities market

SWOT Analysis


1. Management net profit increased showing its growth

2. Return on equity according to the management results increased
3. It employs over 14,000 people across the globe providing services in over 20 countries to more than 16000 clients

4. Acquisition of smaller firms have made the brand more stable and strong


1. Transactional revenue lines continue to exhibit a decreasing trend which is putting a pressure on businesses’ operating margins
2.As per the statutory results, there was a decrease in net profits which is a concern


1. Business service segment is showing an increasing trend and full year contribution from few products is the major growth catalyst
2. Focus on technology is increasing in the company and the synergies are well on the way to being realized


1. Investor services business is experiencing intensified competition in many markets
2.Economic climate is challenging across the globe including Australia. Macro-economic environment is persistently tough past few years



1.Macquarie Group

The table above concludes the Computershare SWOT analysis along with its marketing and brand parameters.


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