Credit Saison SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 536

SWOT Analysis of Credit Saison with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Credit Saison

Parent Company

Credit Saison Co. Ltd.


Credit card and real estate servicing


Consumer financial services

Tagline/ Slogan



Third largest credit card issuer in Japan



Retail and corporate customers

Target Group

Upper mid and High end customers


One of the leading credit card issuer in Japan

SWOT Analysis


1. It is one of the largest credit card issuer in Japan
2. Total number of card members surpassed 35 million
3. Women currently account for roughly half of all the management positions and hence gender diversity is well balanced in the firm
4. Finance segment showed an increase showing its strong performance


1. Operating revenues in credit service segment decreased which is a concern
2.No. of loans executed exhibited a decreasing trend which is a reason of worry


1. Japan Post Co., the state owned operator of the country has recently agreed to purchase a stake in the company’s asset management unit
2.Along with other benefits like increase in client base, it will also boost Saison’s money pool to 1 trillion yen from the current 96 billion yen
3. Government’s support to boost real estate sector and help pay for reconstruction work following the 2011 earthquake and tsunami  in Japan


1. Tighter regulations under the money lending business act and installment sales act
2.Volatile changes in the economic conditions of the country



2.Visa Japan

The table above concludes the Credit Saison SWOT analysis along with its marketing and brand parameters.


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