Jaccs SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 680

SWOT Analysis of Jaccs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Jaccs Co. Ltd.


Consumer credit


Consumer Financial Services

Tagline/ Slogan

The best way for your financial solution


One of the leading member of Japan’s consumer credit sector



Retail and corporate consumers

Target Group

Mid to high end consumers


Specialized services in credit and financing segment

SWOT Analysis


1. It has high credit-quality membership base of approximately 8,000+ thousand cardholders
2.It has a focused management resource centered on three core operations
3. Total volume of new contracts increased which is a boost to business


1. Operating revenue in shopping credits is showing a downward trend
2. Volume of new contracts in Financing also showed a downward movement


1. Dynamic economic growth of the ASEAN region can be leveraged
2. Plan to launch new businesses in Japan that generate synergy with existing businesses and take advantage of its ties to the Mitsubishi Group
3.With the focus on imported automobile dealership, JACCS has an opportunity to grow its share of the auto loan market


1. Rapid decline in consumption following the onset of the global financial crisis
2.Tightening of regulations under related laws



1. Promise
2. Saison Card
3. Citigroup

The table above concludes the Jaccs SWOT analysis along with its marketing and brand parameters.


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