Nelnet SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1073

SWOT Analysis of Nelnet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Nelnet, Inc


Educational services financing segment


Banking & Financial Services

Tagline/ Slogan

Making Educational Dreams Possible


Focused primarily as an educational services financial company

Nelnet STP


Retail and corporate customers

Target Group

Students, families, colleges, universities, schools, government entities


Niche servicing by financing in the education space

Nelnet SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nelnet :

1. It serves 7 million student loan customers
2. Their book value increased and it also achieved highest earnings in their corporate history
3. Payment processing revenue increased which shows a strong business

4. It has many subsidiaries like Nelnet Diversified Solutions (NDS), Nelnet Enrollment Services (NES), Nelnet Business Solutions (NBS) etc


1. Enrollment services revenue is showing a decreasing trend year on year
2. Total operating expenses have increased which is a concern


1. Increase in the size of the education market widens the scope of increasing Company’s customer base
2. Increasing no of students are now pursuing for higher education with the help of financial aid from government for which the company services loans


1. Highly competitive and regulatory environment
2.Interest risks, prepayment and credit risks are higher in this segment

Nelnet Competition


Below are the 3 main Nelnet competitors :

1. Promise
2. Tsutaya W
3. Saison Card

The brandguide table above concludes the Nelnet SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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