Orient Consumer Credit SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 795

SWOT Analysis of Orient Consumer Credit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orient Consumer Credit

Parent Company

Orico Group


Consumer credit


Consumer financial services

Tagline/ Slogan



Specialized products centered on auto loans and shopping loans



Retail and corporate consumers

Target Group

Low to middle level customers


Keeps Japan’s passion for shopping alive and well

SWOT Analysis


1. No. of card holders surpassed 11 million
2. Return on average equity increased
3. EPS is comparatively better than the industry standards of the same

4. Regionally a well renowned brand


1. Decline in revenue from direct cash loans which can be offset by initiatives in other businesses
2. Operating expenses increased which affects its operations


1. Strategic Alliance with Mizuho and ITOCHU can be leveraged
2.Their strengths in credit collection can be leveraged to expand the new credit collection businesses


1. Volatile economic environment scenario in Japan is affecting customer base of the firm
2. Laws and tighter regulations in the country and the undergoing global financial crisis impacts the firms’ bottom line



1. Jaccs
2. Promise
3. Saison

The table above concludes the Orient Consumer Credit SWOT analysis along with its marketing and brand parameters.


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